A new delivery-only restaurant specializing in “loaded fries” has opened in a parking lot near Clarendon.
For Your Fries Only is serving up fries slathered in sauce and topped with a protein of choice from a trailer in the vacant Courthouse West parking lot across from Whole Foods.
It joins a handful of other food trailers selling everything from fried chicken sandwiches to Asian street food to asada fries via third-party delivery apps.
The owner told ARLnow the business had officially launched last week. It operates from one of the three trailers owned by REEF Technology, a company specializing in transforming underutilized urban parking lots into hubs for food and logistics. The food service arm of Reef is called NBRHD Kitchens.
Like other “ghost kitchens,” For Your Fries Only operates exclusively through third-party delivery platforms such as Uber Eats and DoorDash.
The concept has attracted a lot of media buzz and investors in recent years, especially during the pandemic when many people were getting food delivered more frequently. Based on its popularity, the Arlington County Board amended its zoning ordinance in June to streamline delivery for small businesses.
For Your Fries Only initially started with two locations in Ohio and has since expanded to Baltimore, Maryland and Miami and Ft. Lauderdale, Florida, according to its website.
The eatery offers toppings ranging from chicken and steak to shrimp and pepperoni, as well as various sauces. The menu also features chicken wings, available in sets of 10, 20, or 30, and customers can have them tossed in a choice of two sauces.
Photos via For Your Fries Only/Instagram
In another bid to encourage business growth, the Arlington County Board has made it easier to open shared kitchens and catering and food delivery operations.
On Saturday, the Board voted to amend the zoning ordinance to allow these uses by right in mixed-use, commercial and industrial zones throughout Arlington County. The changes streamline the regulatory approval process for several food-related uses, according to a county report.
“The outcomes of expanding food delivery to a by-right use support small business resilience by relieving businesses of unnecessary work,” the report said. That includes going before the County Board to seek approval for each use.
The changes are part of a flurry of approvals in the last 14 months to allow more uses by-right in these zoning districts. So far, the County Board has greenlit uses such as breweries, micro-fulfillment centers, podcasting studios, indoor pickleball and other emerging businesses to operate where they previously could not set up shop or needed special permission to do so.
All these updates happened in quick succession because County Manager Mark Schwartz debuted a faster zoning approval process that streamlined community engagement. The intent was to help Arlington respond quickly to changing market conditions and, ultimately, tackle the high office vacancy rate.
Food service was the next candidate for an update because, the report says, local regulations treated delivery operations like it was still 1988. (The iPhone debuted in 2007.)
Per the report, the zoning ordinance “does not account for the present-day popularity of modern food delivery services,” requiring food delivery not to exceed 20% of a restaurant’s sales.
Restaurants were relieved of that kind of provision — borne from a concern about delivery vehicle congestion — during the pandemic, the report said.
Food delivery has become a permanent part of how Arlingtonians eat, even after Covid dining restrictions lifted. This new way of doing business was under threat by the expiration of the Covid-era Continuity of Governance ordinance that relaxed delivery regulations.
The changes approved on Saturday, then, came in the knick of time for new and existing businesses, as the ordinance is set to expire in August — meaning the county would have reverted to 1988 delivery standards.
Businesses would have had to obtain County Board approval to continue delivery, had the Board voted down the zoning change. Some already did — Foxtrot in Rosslyn, for instance, went before the Board earlier this year to continue delivering beverages, ready-made food and grocery items.
Saturday’s vote also is helping another player in the app-based food delivery ecosystem: trailer-based ghost kitchens, the kind of which you might see in a parking lot between Clarendon and Courthouse. Ghost kitchen operators will no longer need certain permits to continue cooking.
Foxtrot in Rosslyn can now lawfully deliver you a magical charm crispy cake, thanks to County Board approval.
The Arlington County Board approved a use permit this past Saturday (May 13) to allow the upscale market, cafe, and convenience store to operate a delivery service from its 1771 N. Pierce Street location.
While it appears the market has already been offering deliveries since it opened earlier this year, it was being done under Covid-era rules that suspended enforcement of delivery-related ordinances.
The approved permit will essentially allow Foxtrot to continue to deliver anything from non-alcoholic sparkling wine to a tuna wrap beyond the expiration of the county’s Continuity of Government Operations (COGO) Ordinance on August 15.
“During the Covid-19 pandemic, Arlington County enacted a Continuity of Government Operations (COGO) Ordinance, which among other things put a stay on Zoning enforcement actions for food delivery services that are allowed primarily by use permit approval in most zoning districts,” reads the staff report. “This application, if approved, would permit Foxtrot Café to operate food delivery services legally following the expiration of the COGO.”
The report also notes that, with food delivery services growing in popularity during the pandemic, the county is in the midst of a study that explores “how food delivery services may be permitted in a manner different than what is currently provided for in the Zoning Ordinance.”
However, since that effort is ongoing and it’s not known when the study will be completed, the County Board went ahead and approved Foxtrot’s permit now.
The approval does come with a notable caveat, however.
Foxtrot initially proposed using a number of parking spots along N. Pierce Street as temporary parking for delivery drivers. The county was not too keen on this, with the report noting that staff observed delivery drivers and their vehicles blocking traffic a number of times.
“This presented issues with vehicles illegally standing and blocking traffic lanes along North Pierce Street… as on-street parking is limited to five (5) two-hour limited parking spaces,” said the report.
Foxtrot has since been able to come to an agreement with the owner and operator of a nearby underground parking garage to allow drivers to park in any available retail space for 15 minutes with validation.
With county staff agreeing that this arrangement will help “mitigate against further congestion and potential traffic violations on North Pierce Street,” the Board approved the permit with a review set for six months from now — which is November.
At that time, the Board will review the “effectiveness of the parking validation mitigation measures as well as the status of the Zoning Ordinance Amendment.”
Foxtrot provides delivery from 9 a.m. to 9 p.m. most days, with the service being extended an extra hour or two on weekends. The company estimates that about 8% of its business comes from delivery.
(Updated at 11:10 a.m.) An Arlington police officer went above and beyond the call of duty earlier today, after a crash involving a food delivery driver.
The crash happened around 12:30 p.m. at the busy intersection of Columbia Pike and S. Glebe Road. Initially it was reported to be a hit and run, but the second vehicle was then found in a parking lot a couple of blocks away.
According to scanner traffic, one of the vehicles involved belonged to an Uber Eats driver, with a warm order from sub chain Jersey Mike’s awaiting delivery to an address nearby, along S. Glebe Road.
The officer radioed dispatch that he would be completing the task himself and, at 12:45 p.m., reported a successful food delivery — presumably to a somewhat surprised recipient.
“Lunch has been delivered,” the officer said.
Arlington County police confirmed the incident Friday morning.
“At approximately 12:33 p.m. yesterday, officers were dispatched to Columbia Pike at S. Glebe Road for the report of a hit and run,” said ACPD spokeswoman Ashley Savage. “The incident was determined to be a minor crash and both drivers were located near the scene. As officers were assisting the drivers with paperwork, it was determined one of the drivers was in the process of making a food delivery. The delivery address was determined to be nearby and the officer delivered the food.”
Hat tip to Alan Henney
Foxtrot’s newest location in Rosslyn is finally set to open later this week.
The boutique market, cafe, and convenience store has announced it is opening its 4,077-square-foot shop at 1771 N. Pierce Street on Friday, Jan. 13.
There will be an “opening celebration” for the new store from 4-7 p.m. on Friday, per a press release, featuring screen-printed swag, food, and live music from DJ Throdown.
The store markets itself as an upscale corner store, market, and cafe with a focus on delivery. It makes much of its inventory available for delivery in under an hour. The Rosslyn location will “feature the biggest product assortment Foxtrot has available,” reads a press release, including offering a variety of local brands.
ARLnow first reported that the company was coming to Rosslyn last spring. The initial plan was for it to open in “early fall” before getting pushed back to December. Now, finally, in mid-January, the store is finally set to debut.
The store sits on the ground floor of the relatively new Highlands development, basically next door to Fire Station 10.
“Whether it’s a renovation of an older building or a new build, the spaces are designed to blend into the neighborhood and have a sense of place,” a spokesperson told ARLnow last year about the shop’s interior design. “Foxtrot’s new DMV-area stores will continue this model, with each site uniquely designed while still supporting the brand’s day-to-night atmosphere and incorporating signature design elements like concrete floors, hospitality lighting, wood paneling, warm color palettes and local artwork.”
This will be Chicago-based Foxtrot’s sixth location in the D.C. area, including one in Alexandria that opened in early 2022. Two more are anticipating an opening in D.C. this year as well. Overall, there are currently 23 Foxtrot locations nationwide.
This also may not be the last Foxtrot to open in Arlington. When asked if there are plans to open any other locations in the area, a spokesperson that’s the goal.
“We plan to continue to expand further into Northern Virginia and Arlington,” they said. “Foxtrot hopes to have locations we can announce soon.”
Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that profiles Arlington-based startups, founders, and other local technology news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn.
HUNGRY still has an appetite for growth.
The Ballston-based food tech startup acquired its third company in as many years.
HUNGRY offers an online catering marketplace connecting companies with local chefs. Last week, it announced the acquisition of California-based healthy snacks company NatureBox, which delivers its products to homes and offices, and has its own private-label bulk snacks.
“NatureBox’s healthy snacks will be an outstanding complement to HUNGRY’s business-catering solutions, creating a game-changing combination of exceptional quality and service,” HUNGRY co-founder and CEO Jeff Grass said in a statement. “Companies right now are looking for one partner to handle all of their in-office food, snacking, and beverage needs, and now more than ever, HUNGRY is that complete partner for them.”
NatureBox, which has served over 3.5 million consumers and thousands of corporate clients, previously raised nearly $60 million in funding, a press release said.
“We’re proud to join forces with HUNGRY, and we’re excited that now even more people will be able to enjoy our amazing, healthy snacks all over the country,” NatureBox CEO John Occhipinti said in a statement. “We’re grateful to Jeff and the whole HUNGRY team for believing in what we’ve built and taking it to the next level.”
The acquisition furthers HUNGRY’s national reach and increases its healthy options.
The startup launched in late 2016, and has since expanded to more than 10 markets across the U.S., and acquired companies LocalStove in Philadelphia and Ripe Catering in New York City.
Outside of the D.C. area, HUNGRY is available in Philadelphia, Atlanta, Boston, New York City, Austin, Dallas, Los Angeles, Nashville and San Francisco.
It has added food truck options and Virtual Xperiences, where groups can purchase online cooking classes with name-brand chefs and supplies sent directly to participants’ homes.
During the pandemic, it brought Nationals Park fan favorites to customers’ doors when the stadium was closed. It has since ended that partnership as fans are able to return to cheer the baseball team on in person.
HUNGRY has grown quickly over the last two years, earning a spot on the Deloitte Technology Fast 500 and debuting at No. 434 on the Inc. 5000 list of fastest-growing companies in 2021. It also was named one of Fast Company’s Most Innovative Companies and Best Workplaces for Innovators.
Last year, it raised $21 million in a star-studded funding round, bringing on board actress Issa Rae, “America’s Got Talent” host Terry Crews, NFL player DeAndre Hopkins, NBA player Lonzo Ball and boxer Deontay Wilder.
Previous HUNGRY investors include Jay-Z’s Marcy Venture Partners, Kevin Hart, Usher, Todd Gurley, Bobby Wagner, Ndamukong Suh, and celebrity chefs Tom Colicchio and Ming Tsai.
Boutique market, cafe, and convenience store Foxtrot is expanding into Rosslyn, looking to open its first Arlington outpost this fall.
Foxtrot, which opened its first D.C.-area location in Georgetown only a year ago, is moving into a ground floor retail space in the Highlands development at 1771 N. Pierce Street, the company announced yesterday (Thursday). Foxtrot expects to be open by “early fall.”
Foxtrot is an upscale corner store, market, and cafe that also focuses on delivery, making much of its inventory available for delivery in under an hour. That means everything from Fruit Loop Snickerdoodle cookies to White Claw hard seltzers can arrive at your door.
The Rosslyn location is one of four new Foxtrots that the company announced yesterday, including two in D.C. and one in Maryland, all of which are projected to open by the end of the year. That will make eight Foxtrots locally, including an Alexandria outpost that just opened early last month.
The menu will be the same in Rosslyn as the others, a Foxtrot spokesperson tells ARLnow. Decor will vary from location to location and is dependent on the neighborhood, though there will be some similarities across stores.
“Whether it’s a renovation of an older building or a new build, the spaces are designed to blend into the neighborhood and have a sense of place,” the spokesperson says. “Foxtrot’s new DMV-area stores will continue this model, with each site uniquely designed while still supporting the brand’s day-to-night atmosphere and incorporating signature design elements like concrete floors, hospitality lighting, wood paneling, warm color palettes and local artwork.”
Foxtrot Market was founded in 2014 and is based in Chicago, but has since expanded to the D.C. area and Texas. It recently raised $160 million and plans to open 50 stores across the country in the next two years.
The Highlands development in Rosslyn, the ground floor of which Foxtrot is moving into, completed construction last year. It features three residential towers, a park, a new fire station, and 40,000 square feet of retail space.
Police Holding St. Paddy’s Event — “On Friday, March 18 from 8-10 p.m., join officers on N. Hudson Street at Wilson Boulevard in Clarendon for the Don’t Press Your Luck anti-drunk driving event. This event is free and open to the public and is designed to highlight the effect alcohol has on motor skills.” [ACPD]
Sub Suspended for Russia Rant — “Arlington Public Schools has suspended a substitute teacher who, during a Spanish class, expressed approval of Russian President Vladimir Putin’s decision to invade Ukraine and urged students to read Russian-run propaganda outlets. The substitute, John Stanton, 65, made the comments during an eighth-grade Spanish lesson on Friday at Swanson Middle School.” [Washington Post]
How to Help Ukraine — “Arlington and Ivano-Frankivsk were formally declared sister cities on March 4, 2011… The Arlington Sister City Association has identified the following trusted organizations as providing a variety of services to the Ukrainian people. Please consider helping our friends during this difficult time.” [Arlington County]
Local Foster Dog Delivers — From the Animal Welfare League of Arlington: “If you order through UberEats, keep an eye out – Orlando might be your delivery-dog! Orlando loves joining his foster mom on delivery runs, and always sings along to the songs on the radio. We give him a 5-star rating!” [Twitter]
‘Freedom Convoy’ May Be Coming — “The U.S. protesters inspired by the self-styled ‘Freedom Convoy’ that occupied downtown Ottawa for weeks headed out from Southern California last week for a cross-country trip to the D.C. region. They plan to arrive this weekend, and Virginia State Police describes the convoy as a “still-fluid situation.” [Washington Post]
It’s Friday — Clear throughout the day. High of 46 and low of 26. Sunrise at 6:37 am and sunset at 6:06 pm. [Weather.gov]
For the second time in three days, a food delivery driver was robbed last week by a knife-wielding man in Westover. This time, however, an arrest was made.
The first incident, as previously reported, happened last Tuesday around noon, on the 5800 block of Washington Blvd in Westover.
“The victim was delivering food items to the suspect’s residence when the suspect opened the door and allegedly produced a knife and demanded that the victim leave the items,” an Arlington County Police Department crime report said. “The victim placed the items on the ground and left the scene before contacting dispatch. Warrants were obtained for the suspect. The investigation is ongoing.”
The second incident happened Thursday around dinner time, in much the same manner. From ACPD:
ROBBERY, 2021-12300151, 5800 block of Washington Boulevard. At approximately 6:40 p.m. on December 30, police were dispatched to the report of an armed robbery. Upon arrival, it was determined that the victim was delivering food items to the suspect’s residence when the suspect opened the door and allegedly produced a box cutter and demanded that the victim leave the items. The victim placed the items down, exited the building and contacted police. Officers obtained warrants for Robbery and Defrauding a Restaurant for [The suspect], 36, of Arlington, VA.
It was not until Sunday, however, that officers went to arrest the man. A barricade situation and attempt to flee from police ensued.
“When officers attempted to serve the warrants at the suspect’s residence on January 2, he barricaded himself inside the apartment before attempting to flee out of a second story window,” said the crime report. “He was taken into custody and transported to an area hospital for treatment of non-life threatening injuries.”
Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that profiles Arlington-based startups, founders, and other local technology news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn.
Ballston-based catering marketplace HUNGRY has nabbed $21 million in funding with backing from celebrities and athletes.
Investors in its Series C funding round include actress Issa Rae, “America’s Got Talent” host Terry Crews, NFL player DeAndre Hopkins, NBA player Lonzo Ball and boxer Deontay Wilder. More than a dozen venture backers joined in the round, including Arlington-based Sands Capital Global Venture Fund.
Previous celebrity backers include the investment group of hip hop mogul Jay-Z and singer/songwriter Usher.
With the newly-raised money, co-founder Shy Pahlevani tells ARLnow that HUNGRY can fund its plans to add new locations and services.
“Over the course of the next year, HUNGRY plans to expand its onsite services and hire more aggressively,” co-founder Shy Pahlevani said. “The money from our Series C funding will be used to strengthen our West Coast presence, starting with Southern California and Silicon Valley. In September, we plan to launch onsite services in Los Angeles and the San Francisco Bay Area.”
The startup is opening HUNGRY Cafés, which provide café and coffee bar services to business clients, and expanding food truck experiences through a partnership with food truck company Roaming Hunger.
The funding round caps a successful year for the startup, which was in the top 500 of the latest Inc. list of the fastest-growing companies in America.
“Not only is it an incredible honor to receive a spot on the Inc. 5000 list, it’s a true testament to the hustle, grit, and smarts our team has displayed over the last year and half,” he said. “Despite all the challenges we faced during the early stages of the pandemic, we’ve defied the odds — relying on great teamwork and staying true to our core value [of] positivity.”
The co-founder says celebrity support has bolstered HUNGRY’s brand recognition.
“Celebrities are investing their money in startups more and more, and we believe they’re choosing to back HUNGRY because of our mission, values and history of innovation,” he said.
One of HUNGRY’s biggest pandemic-era innovations is still growing: Virtual Xperiences. Groups can purchase experiences such as online cooking classes with name-brand chefs with supplies sent directly to participants’ homes.
Pahlevani said that business is still “booming… [and] we expect it to continue its staggering growth for the foreseeable future.”
The startup continues to roll out cooking, baking and drink-making experiences — as well as ones not related to gastronomy — on a monthly basis. A number of new concepts are launching this fall, Pahlevani said.
Meanwhile, HUNGRY is seeing part of its original business line, office catering, ramp up again.
“Office catering is starting to pick up across the country as more and more Americans get vaccinated,” Pahlevani said. “We continue to support thousands of clients through our Food Solutions onsite offerings across Boston, New York City, Philadelphia, D.C. Atlanta, Dallas and Austin. Veteran clients, such as Wayfair and Appian, are back to providing meals for their teams onsite, providing a delicious incentive for their teams returning to work.”
Another pandemic-era pivot, however, has come to an end — a partnership with Washington Nationals. When baseball resumed, without fans, those watching from home could get stadium food delivered via the startup.
“The continuation of our Washington Nationals partnership will depend on stadium attendance and interest, but we thoroughly enjoyed working with the powerhouse sports team and would be happy to continue those efforts to provide fans with a stadium experience at-home moving forward,” Pahlevani said.
During the pandemic, HUNGRY has also given back, feeding those who are food insecure as well as members of the National Guard who were sent to D.C. for the inauguration of President Joe Biden. And with the holiday season soon approaching, Pahlevani said HUNGRY has some initiatives planned.
“As we get closer to the holidays, we plan to activate a number of donations and events designed to help those who are food insecure in the communities that we serve, which will include the greater Arlington community,” he said.
A kitchen trailer in Clarendon that popped up last summer in a vacant lot has since been joined by two others.
And now they’re producing meals from more than a half-dozen “ghost kitchens” available on food delivery platforms such as DoorDash and Grubhub. Out of these kitchens come fried chicken sandwiches, asada fries and Asian street food, among other dishes.
The three trailers between the Clarendon Whole Foods and the PNC Bank are owned by REEF Technology, a company focused on turning underutilized, urban parking lots into food and logistics hubs. The food service arm of Reef is called NBRHD Kitchens.
In total, according to signage on the property, these three trailers produce meals for seven restaurant concepts. They’ll be bringing activity the vacant lot while Arlington County embarks on a special study to determine if the zoning codes for the property, near the border of the Clarendon and Courthouse neighborhoods, should allow for a new apartment building.
“REEF launched its delivery restaurants in Arlington in June 2020, being the first municipality in which the company establishes its operations,” the company tells ARLnow. “REEF’s delivery restaurants in Arlington are among the highest performing.”
The company also has two kitchen hubs in D.C. — at P Street NW and K Street NE — and each can support between four and six brands. But REEF did hint at possible expansion.
“As Arlington continues to be a great performing location, REEF continues to look at opportunities to grow its footprint in terms of delivery restaurants and other business verticals,” REEF said.
REEF’s growth and expansion mirrors the trends that the food delivery platforms DoorDash and Grubhub tell ARLnow they’re observing. Spokespeople for the companies said delivery-only kitchens have proliferated particularly in the last year in response to pandemic challenges and the rising costs of establishing a physical location.
“Delivery-only virtual (or ghost) kitchens on Grubhub have been a rising trend over the last year, representing a flexible way for restaurant owners to experiment with new menu concepts, brand a subset of existing menu items, or capture unmet customer demand without adding overhead,” a Grubhub spokeswoman said.
DoorDash doesn’t collect data on the breakdown between delivery-only restaurants and those with storefronts, but the pandemic blurred that line anyway, as traditional dining establishments turned to different models to keep operating when dine-in wasn’t an option.
“For many restaurant owners, ghost kitchens provide a more cost-effective way to expand their business — reaching new markets and customers — because they don’t involve the typical overhead costs associated with opening a new restaurant,” said Emily Tung, the director of DoorDash Kitchens. “Many independent businesses have been successful in their ghost kitchen endeavors and our goal is to support our partners across all their locations and help accelerate their online success.”
But the ghost kitchen activity at this location is destined to be temporary, as the company that owns the lot aims to redevelop it.
Dubbed Courthouse West, the lot at 2636 Wilson Blvd is bounded by N. Danville Street, Clarendon Blvd, N. Cleveland Street and Wilson Blvd. The property’s owner, CRC Companies, has asked the county to change the land-use designation — which currently allows for one- to four-story buildings — to one that allows for hotels or taller apartments.
