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Misleading Arlington Chamber Ad
  • John Fontain November 20, 2012 - 10:45 am #59451 Reply

    Anyone notice the misleading Arlington Chamber ad that starts with the words “Holiday Cheer On Tap!”  The ad promotes free drinks and appetizers at World of Beer in Ballston.  But when you click on the ad to sign up for the event, you learn that the free beer and food actually costs $20.


    Quoth the Raven November 20, 2012 - 10:52 am #59456 Reply

    That’s classic.  Maybe someone doesn’t know what “complimentary” means.  Or, they’ll tell you that you’re actually paying for the privilege of walking in the door, not the beer and snacks!

    John Fontain November 20, 2012 - 10:58 am #59459 Reply

    Maybe they mean the drinks and appetizers will compliment me.  “Hey, you are one hunk of man, come over here and eat me!”

    Hurley November 20, 2012 - 11:25 pm #59587 Reply

    Did I miss something? The ad I saw says “Enjoy beer, cider, soft drinks and appetizers (included in the registration cost)” and the registration cost is $20. http://www.arlnow.com/events/holiday-cheer-on-tap/

    Either way, $20 bucks for open-ish bar and food ain’t bad at all.

    Glebe Roader November 21, 2012 - 7:53 am #59601 Reply

    Yes, this is the posting on the “Chamber” website:

    “Come celebrate the holiday season with colleagues, friends and neighbors at World of Beer in Ballston. Enjoy complimentary beer, cider, soft drinks, and appetizers while networking with fellow local business leaders.

    Pre-register and save!
    $20 if you register by noon December 4th.
    $25 at the door.”

    So, it says  “complimentary beer, wine …” then it says you have to pay $20 or $25 to register.


    John Fontain November 21, 2012 - 8:35 am #59602 Reply

    Hurley, I’m referring to the graphic ad that occassionally appears on the right side of the screen on ARLnow’s website (along side the articles).  I just saw the ad again and it still reads complimentary drinks and appetizers.  The event sounds like fun and $20 may not be a bad deal for drinks and apps.  It just rubs me the wrong way when ads are written to mislead people into thinking they can get something for free when that isn’t true.

    Hurley November 21, 2012 - 11:09 am #59630 Reply

    Ah, gotcha. Well it looks like they heard you, the link you posted is now worded correctly.

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