Editor’s Note: This sponsored column is written by Nick Anderson, beermonger at Arrowine (4508 Lee Highway).

One of the areas where the explosion of craft beer’s popularity has had its greatest impact is seasonal beers. Not only in the number of said beers coming onto the market, but when they’re released. I’ve often joked with customers over the years about waiting by my phone on August 1st for the calls telling me fall beers, Pumpkin Ales, Oktoberfest beers and the like are in, but it’s not so much a joke anymore. Timing is everything in this competitive market, and being on shelves a week before someone else’s seasonal offering can give you just enough time to establish your beer as a consumer’s go-to beverage for a whole season. This has resulted in earlier releases for many seasonal beers, which has caused some controversy among enthusiasts (then again, what doesn’t?).