Join Club

‘Hippie’ Accountant Creates Tool to Quantify One’s Life

Startup Monday header

Editor’s Note: Sponsored by Monday Properties and written by, Startup Monday is a weekly column that profiles Arlington-based startups and their founders. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Everylog life log charts

What would it look like if you could track your mood over the past year? What do you think you would see if every workout you’ve done were placed on a line graph? What if every beer you’ve drank were poured into a virtual swimming pool?

This is the concept behind Everylog, a “quantified self” web app founded by Joe Zaczyk. Users can log every aspect of their life and turn it into a data set, or compete against other users. The sound of tracking one’s every move may certainly not appeal to some, but Zaczyk says he doesn’t want those people to use Everylog.

“I know that it’s not for everyone,” Zaczyk says. “It’s for ‘Type A’ organized people. I want to cater to the people who need this. I want to help those people.”

A decade ago, Zacyck was working for Deloitte and felt out of place. A self-described “hippie” who “made my own clothes,” working for a giant corporation and following strict instructions didn’t feel right. Ten years ago, he joined up with CustomInk, a custom T-shirt company now based in McLean, as an accountant.

At the time, only about a dozen people worked at the startup, and the attitude around it — casual, loose and ambitious — spoke more to Zaczyk’s personality he said. Today, he’s CustomInk’s controller and the company is approaching 1,000 employees and $200 million in revenue and just took in a major round of investment from Ted Leonsis and former AOL CEO Steve Case.

“I was charged with a lot of responsibility and handling everything with the business,” he said. “It was fun building things the way I wanted to build it. It’s fun to be thrown into something and trying to figure it out.”

It was when Zaczyk went home for the holidays when the seed of the idea that would become Everylog was planted. His father puts a line of masking tape on everything, and writes down every time he uses it to gauge if it was worth the purchase. Zaczyk said that was when the lightbulb went off.

Everylog founder Joe Zacyzk

“I’ve always wanted to track and quantify all the things in my life,” he said. He went to Quantified Self conferences and discovered like-minded people and ideas, but nothing that touched on exactly what he wanted. “There’s a universe of people out there that want to do this.”

He incorporated Everylog in 2010 out of his apartment near Shirlington, but has run into several roadblocks. He hired a developer to help him build the initial product, but “had to fire him” eight months later, so the project sat on the shelf for a while. Eventually, he brought on a co-founder, Joey Merz, who helped him finish with the technology, but Merz left the company in May this year.

Outside of personnel, Zaczyk also made a decision with the business he now regrets: building a website — which went live in November 2012 — instead of a mobile app.

“In retrospect, we should have gone mobile first,” he said. “This needs to be mobile, but hindsight is 20/20.”

List of logs on Everylog

Zaczyk is working with partners building an iOS app now, which he plans on rolling out in early 2014. With 1,000 users logging manually online, the mobile app will make it more natural for people to log, Zaczyk said, and incorporate an innovation that he expects will launch Everylog into greater success: passive logging.

“Right now, our users have to go in and manually log everything,” he said. “With passive logging, the app would take in data from other apps, like Nike+, and log it for you.”

With more data comes more opportunity for “visualization,” Zaczyk said. That means the ability to see your life in infographic form presented in front of you. Zaczyk showed a chart of his moods, which picked up as the website was starting to see success in the spring, and dipped after Merz left the company this summer. Anyone can log anything, and any data can be presented this way.

Zaczyk has a few ideas to generate revenue, whether it’s selling traditional and/or highly targeted ads or hoping to sell to a bigger company, but that’s not what he’s targeting now. In fact, he’s not even looking to raise money.

“I met with a developer from Holland at a Quantified Self conference and he asked me how many millions of dollars I’m looking to raise,” Zaczyk said. “I just said I need $50,000 to $100,000 for marketing. I don’t want to raise money right now. At some point, I want to generate my own revenue. I can make it happen with a mobile app that kicks ass and getting the product out there.”

Recent Stories

ARLnow Daily Debrief for Sep 29, 2023

Good Friday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…

A former ABC News producer whose Columbia Pike apartment was raided by the FBI last year has been sentenced. James Gordon Meek, 53, pleaded guilty in July to transportation and…

Metrorail service was suspended on the Blue and Yellow lines today after a train derailed.

Listing of the Day: 3616 N. Glebe Road

4 bedroom 3 bath 2 car garage 1/4 acre Jamestown Williamsburg Yorktown pyramid

At Generation Hope, we’re dedicated to supporting teen parents in college as they work toward earning their degrees. We are in need of caring child care volunteers for upcoming events on Saturday, October 21st (in Washington, DC), and Saturday, November 4th (in Arlington, VA). Join our growing volunteer community and support us at an event this fall!

At all of our events, we provide free onsite child care for the children of the teen parents we serve, creating a nurturing environment for the kiddos while their parents learn valuable life skills and build community.

If you enjoy working with children and are looking to make an immediate impact in your community, please visit to learn more.

Submit your own Announcement here.

Join us for Arlington’s biggest civil rights & social justice event of the year. The banquet is back in person at the Arlington Campus of George Mason University.

Our keynote speaker this year is Symone Sanders from MSNBC and former Chief of Staff for Vice-President Kamala Harris.

The Master of Ceremonies is Joshua Cole, former state delegate, NAACP President, and local pastor.

Tickets/seating are limited. Purchase your ticket today! Sponsorship opportunities available.

Read More

Submit your own Announcement here.

Free Right-Sizing Workshop – How to Get Rid of Your…

Cody Chance and Dick Nathan of Long & Foster are hosting an online workshop on the topic of “down-sizing” Wednesday, October 4 from 5:30-7:00 p.m. Every great endeavor begins with a great plan. This workshop will give you the tools

Rosslyn Fall Fest

Join the Rosslyn BID for Fall Fest on Saturday, Oct. 14, from 1-6 p.m. at Gateway Park! Whether you’re in the mood for a refreshment at our hard cider tastings and cash bar, want a bite to eat from the


Subscribe to our mailing list