In honor of Father’s Day this weekend, the Lululemon marketing team in Clarendon decided to create a recipe for the perfect “dad bod.”
Store manager Kelsey Knutson said she was inspired by a recent spate of articles on the Huffington Post, the New York Times and elsewhere describing a phenomenon where women seem to go for softer, less in-shape men.
“The dad body describes men who are a little bit toned and who work out, but are also a little bit soft,” said Knutson. “It shows they have a balanced lifestyle, that they work hard but that they can also have fun, and there are all kinds of articles suggesting that women are most attracted to this type.”
The fad has garnered some arguably well-deserved mockery for the double standard it represents between the way that women’s and men’s bodies are treated in popular culture, but the Lululemon team was less focused on the physical aspect of the dad bod. Instead, Knutson wanted to examine the dad bod as an emotional form.
Knutson, assistant store manager Brittney Avey and one other member of the team put their heads together and tried to think about what emotional components produce the perfect dad bod. Their answer? The ideal dad is:
- 2.9 percent love
- 6.1 percent passion
- 1.6 percent pride
- .04 percent sweat
- 2.4 percent adventure
- 1.2 percent grit
- 4.1 percent cojones
- 81.6 percent beer
Knutson and Avey said that their brainstorming mostly involved reflecting on what they loved about their own dads. The sign went up last Friday (June 12), and the community has taken notice.
“It’s completely gotten people stopping,” said Knutson. “People think it’s funny — one woman put it on her blog and said it made her laugh. Lots of guys have stopped in to tell us, ‘Oh yeah, I have a dad bod!’ or asked if we have any clothes for dad bods.”
Knutson doesn’t think sales have gone up because of the sign, but she also said that wasn’t the point.
“It’s meant to brighten people’s days and get them engaged,” said Knutson. “It’s been a really great conversation starter.”
Recent Stories
Good Thursday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…
All lanes of northbound I-395 were blocked at Glebe Road due to a fatal motorcycle crash.
Federal authorities will investigate a near collision on the ground at Reagan National Airport, ARLnow has learned. The incident happened around 7:40 a.m. today (Thursday). “An air traffic controller instructed…
Inmates at the Arlington County Detention Facility picked up their paddles once again to compete in a pickleball tournament this week — and this time they had some additional friends….
Unlike our competitors, Well-Paid Maids doesn’t clean your home with harsh chemicals. Instead, we handpick cleaning products rated “safest” by the Environmental Working Group, the leading rating organization regarding product safety.
The reason is threefold.
First, using safe cleaning products ensures toxic chemicals won’t leak into waterways or harm wildlife if disposed of improperly.
Second, it’s better for you and your family. Fragrant chemicals in surface cleaners can expose you to a similar amount of pollutant particles as a busy city road, New Scientist reported.
Northern Virginia Family Practice (NVFP), known for its comprehensive concierge healthcare, is thrilled to introduce Mark Sullivan, MD as the newest member of its family medicine team.
Dr. Sullivan brings a wealth of experience in family medicine, underpinned by a passion for delivering personalized, patient-centered care. He has a distinguished background in managing various medical conditions, emphasizing preventive care, health education and chronic disease management. Dr. Sullivan is adept at employing the latest medical research and technologies to enhance patient outcomes.
Beyond his medical expertise, Dr. Sullivan is committed to the well-being of his community, demonstrating this through his active engagement in local health initiatives and educational programs. His approach to medicine is holistic, focusing on integrating physical, mental and emotional health and patient education to achieve optimal patient wellness.
Dr. Sullivan is now accepting new patients at their newly established Arlington office at 2445 Army Navy Drive, Arlington, VA, 22206. The office, known for its patient-friendly amenities and state-of-the-art medical facilities, continues to provide the exceptional, personalized care NVFP is known for in its newly upgraded Arlington location.
Sweeney Todd
A victim of a gross injustice that robbed him of his wife and child, Sweeney Todd sets about exacting a terrible revenge on society.
Fascination
Goth-Dark Wave Dance Party with Belly Dancing and Drag King Show.
Part of OurAlternative Thursdays for Alternave People with Alternative Lifestyles
Performances By
Belladonna and the Nightshades
Ya Meena
Drag King - Ken Vegas
DJ Michelle Guided
