Revolution Cycles Rebrands as ‘Trek Bicycle Store’ After Sale

The company behind a Clarendon cycling shop has a new owner and a new name.

Local bike and clothing chain Revolution Cycles is now the “Trek Bicycle Store.” The name change is part of a sale to the Trek Bicycle Corporation, a Wisconsin-based retailer of bicycles and riding accessories.

Workers will soon install signs with the company’s new name at the former Revolution Cycles at 2731 Wilson Blvd in Clarendon as well as at the locations in Georgetown, Rockville and Stafford.

“We have plans to expand and continue to improve everything that has made these stores so important to the communities they serve,” Trek spokesman Eric Bjorling told ARLnow.com. “Along with us will come a dedication to creating a great environment for local cyclists through local cycling advocacy and we will be focused on finding all the opportunities we can to create unforgettable retail experiences.”

Revolution founders Mike Hamannwright and Santiago “Pinkey” Gonzalez thanked the store’s longtime customers in an email yesterday.

The full email is below.

Twenty years ago, a couple guys set out on a mission to fulfill a personal dream, namely to turn our passion for bicycles, serving customers and wearing shorts to work into a livelihood. Thus was born Revolution Cycles at the foot of the Key Bridge in Georgetown.

The time has come for us to pass the baton and move into the next chapter of our lives. We’ve been honored to serve the Washington D.C. community and have watched our dream grow into a successful and vibrant family of four stores stretching from Rockville, Maryland, to Stafford, Virginia. From your house to the White Hose, we’ve always strived to exceed expectations. In this journey, we’ve been carried by a tide of amazing customers and a dedicated and talented staff.

We love the business we’ve all built together, and as we planned for the future, our priority was finding a partner who shared our core values and would commit to building upon what we’ve developed. We believe the best part of our business wears shoes; the customers and our tremendous staff. We needed to know that Revolution Cycles would be in the caring hands of people who have a passion for cycling, a reputation for excellent customer service, and a dedication to giving back to the community through advocacy.

We have found that partner in Trek Bicycle. We know they will do a great job and that your experience with your shops and cycling in D.C., Maryland, and Virginia will continue to improve under their guidance and leadership.

There truly aren’t words that adequately say “thank you” for all the support you’ve given us through the years. Owning a small business is a ride like no other. Without your support, there is no revolution cycles. Over the years we’ve drawn inspiration and our drive from the energy of our customers and hundreds of staff who’ve worn the Revolution Cycles black and red polo.

We are forever grateful you chose us to be your local bike shop.

Happy cycling,

Mike and Pinkey