Join Club

Crystal City’s ByteCubed Merges With Marketing Agency to Become U.Group

Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

(Updated 2:30 p.m.) — ByteCubed, a Crystal City-based startup contractor and consulting business that’s been on the rise for the last few years, recently merged with D.C.-based digital agency CHIEF to launch U.Group: an advanced technology and creative design company.

The company said in a press release that the merger allows the creative marketing side from CHIEF to access the new technological tools from ByteCubed, while the technology side of ByteCubed can now be marketed and spread on a much broader scale.

“Now when we deliver data science and software, we also bring PhDs, MBAs, and economists who can put it all in the context of the business, regulatory and policy environments in which you operate,” said Lena Trudeau, CEO of U.Group, in a blog post. “And now on the creative side, the solutions we provide are backed by the technical muscle that makes them actionable and scalable.”

The move is part of an ongoing shift for ByteCubed from a government focus to a more diversified clientele. ByteCubed started with a heavy government focus and a $325 million Department of Defense (DoD) contract. The DoD is still listed on the group’s main site as a major focus of the company, specifically aimimg to connect it with American small businesses, but there is also a focus on more commercial and non-profit projects.

As ByteCubed, the company acquired a hologram technology from Maryland-based developer Mixed River in December and launched a new subsidiary specifically focused on developing that technology for other commercial applications.

The hologram technology from Mixed River had previously been used by the Baltimore Ravens as a training tool, simulating opposing teams on the field and reacting to real-time data. As U.Group, the company highlighted continuing to use the “mixed reality platform” as a tool for professional sports. According to the U.Group website:

The platform incorporates Microsoft Hololens augmented reality headsets and video wall technologies so players can study opponent activities in a realistic field environment and experience actual game-day plays. By factoring NFL Next Gen Stats and other unique data sources, the platform is able to analyze and model infinite plays and game-day scenarios, giving the players the critical training they need while protecting them from injury.

The company had also partnered with the Chan Zuckerberg Initiative (CZI), a $45 billion philanthropic group established by Facebook co-founder and CEO Mark Zuckerberg and his wife, Priscilla Chan, a pediatrician and philanthropist. On their website, U.Group said it developed the website for CZI and worked to promote media coverage of the organization.

The group plans to continue working out of offices in Arlington, D.C. and Portland, Oregon.

Photo via U.Group

Recent Stories

Morning Notes

Planning for New DCA Projects — “It passed below the radar screens of the traveling public, but the Metropolitan Washington Airports Authority on March 20 moved a major step forward…

Good Thursday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…

Last year, an attempt to broaden the Arlington police auditor’s access to police records quietly fizzled before reaching the public for discussion.

George Mason University’s new Fuse at Mason Square in Arlington, is poised to become a 345,000-square-foot collaborative and digital innovation space in the heart of the Rosslyn-Ballston Corridor. “As Mason expands in…

Award-winning drag queen Tara Hoot is bringing her Family Fun Story Time Brunch to Arlington at Freddie’s Beach Bar! Saturday April 6 at noon! Join Tara for songs, stories, puppets, bubbles and joy! It’s not just stories, it’s a SHOW that’s perfect for kids and kids at heart–fun for everyone! Plus a tasty brunch at Freddie’s! Click the link and make your reservations now! ❤️ 🫧 🌈

Submit your own Announcement here.

The Summer 2024 STEAM (Science/Technology/Engineering/Arts/Math) Fellowship application is now open! Apply by April 15 to be considered!

The STEAM Workforce Development Teacher Fellowship provides Arlington Public Schools (APS) high school, middle school, and elementary school teachers with opportunities to learn about workplace needs in STEAM-related fields and for them to use the experience to enhance student learning to match workplace expectations in a selected industry. STEAM Fellows participate in a three-week summer fellowship, receiving a $4,000 stipend upon completion.

Applicants planning to pursue a fellowship in the arts must demonstrate how they will build connections between the arts and science, technology, engineering, or mathematics.

Click the button to learn more, share, apply, and see the variety of fellowships completed in previous years.

Read More

Submit your own Announcement here.

Free Right-Sizing Workshop – How to Get Rid of Your…

Cody Chance and Dick Nathan of Long & Foster are hosting a free workshop at our office on Cherry Hill Rd. (formerly Lee Highway) on the topic of “down-sizing” Thursday, March 28 from 5:30-7:30. We have created a workbook with

Portofino Italian Wine Dinner, April 6, 6:30pm

Four course Italian dinner, paired with 2 wines each. The wines will be served “blind” and notes on each wine will be discussed. The event is coordinated with Elite Wine Importers and The Portofino Restaurant. The dinner is on Saturday,

×

Subscribe to our mailing list