Boutique market Foxtrot expanding into Rosslyn

Boutique market, cafe, and convenience store Foxtrot is expanding into Rosslyn, looking to open its first Arlington outpost this fall.

Foxtrot, which opened its first D.C.-area location in Georgetown only a year ago, is moving into a ground floor retail space in the Highlands development at 1771 N. Pierce Street, the company announced yesterday (Thursday). Foxtrot expects to be open by “early fall.”

Foxtrot is an upscale corner store, market, and cafe that also focuses on delivery, making much of its inventory available for delivery in under an hour. That means everything from Fruit Loop Snickerdoodle cookies to White Claw hard seltzers can arrive at your door.

The Rosslyn location is one of four new Foxtrots that the company announced yesterday, including two in D.C. and one in Maryland, all of which are projected to open by the end of the year. That will make eight Foxtrots locally, including an Alexandria outpost that just opened early last month.

The menu will be the same in Rosslyn as the others, a Foxtrot spokesperson tells ARLnow. Decor will vary from location to location and is dependent on the neighborhood, though there will be some similarities across stores.

“Whether it’s a renovation of an older building or a new build, the spaces are designed to blend into the neighborhood and have a sense of place,” the spokesperson says. “Foxtrot’s new DMV-area stores will continue this model, with each site uniquely designed while still supporting the brand’s day-to-night atmosphere and incorporating signature design elements like concrete floors, hospitality lighting, wood paneling, warm color palettes and local artwork.”

Foxtrot Market was founded in 2014 and is based in Chicago, but has since expanded to the D.C. area and Texas. It recently raised $160 million and plans to open 50 stores across the country in the next two years.

The Highlands development in Rosslyn, the ground floor of which Foxtrot is moving into, completed construction last year. It features three residential towers, a park, a new fire station, and 40,000 square feet of retail space.