Advertise in Arlington on an Annual Budget of About $2,500
The goal: You want to reach Arlington residents throughout the year and get the most bang for the buck at a set annual budget. At a ~$2,500 annual budget, we have one recommendation.
- 4 Promoted Posts, published quarterly ($649/ea)
Total annual investment: $2,596
What each thing is
- Promoted Post — This is a sponsored article that is published on the homepage like any other article on the site, but it’s specifically intended to promote you and your business. The post can contain photos, embedded videos, polls and more. The Promoted Post is visible on the homepage for an average of 24 hours, but remains on the site indefinitely beyond that, is further promoted on our popular Facebook and Twitter accounts, and is linked to in our email newsletter. If desired, we’ll write the post for you for free.
Why we think this works best
- Promoted Posts are our most versatile marketing vehicle. They can inform readers, prompt them to take an action and communicate your brand’s values — all in the same post.
- Readers come to our site to hear the news, and your seasonal offerings are news! Seasonal promotions and announcements tend to get better user engagement rates than those not anchored to a specific time of the year. You can use your quarterly posts to inform readers about upcoming sales, shows, upgrades, etc. in the months ahead.
- The most effective marketing campaigns continually remind viewers of you and your brand, in a place where they’re already paying attention and spending their time.
You might also consider…
If you’re looking for a bigger, more immediate near-term impact, consider a shorter-term advertising option.
Availability for the above solutions is limited and offered on a first-come, first serve basis. To book you campaign or if you have more questions, use the following form to get in touch or call us our business team at 703-348-0583.