Advertise in Arlington on an Annual Budget of About $5,000
The goal: You want to reach Arlington residents throughout the year and get the most bang for the buck at a set annual budget. At a ~$5,000 annual budget, we have three recommendations.
- Billboard OR Mobile display ad for 12 months ($499/mo)
Total annual investment: $5,089 (w/ 15% upfront payment discount)
- 6 Promoted Posts, published bimonthly ($649/ea)
- 1 Email Blast ($849/ea)
Total annual investment: $4,743
- 3 Promoted Posts ($649/ea)
- Billboard OR Mobile display ad for 6 months ($499/mo)
Total annual investment: $4,941
What each thing is
- Billboard ad — This ad position appears between posts on the desktop homepage and between each article and the comments. Because it’s within the eye path of those browsing on the homepage or scrolling on article pages, it’s highly visible. Plus, the wide aspect ratio provides plenty of room to get your message out. Resolution: 600x300px. (See screenshot below)
- Mobile ad — This display ad is visible at the top of our site, every time someone loads any page on their mobile device. If desired, we’ll design the ad for you for free. Maximum resolution: 640x200px.
- Promoted Post — This is a sponsored article that is published on the homepage like any other article on the site, but it’s specifically intended to promote you and your business. The post can contain photos, embedded videos, polls and more. The Promoted Post is visible on the homepage for an average of 24 hours, but remains on the site indefinitely beyond that, is further promoted on our popular Facebook and Twitter accounts, and is linked to in our email newsletter. If desired, we’ll write the post for you for free.
- Email Blast — This is a dedicated email blast sent to our more than 10,000 opt-in email subscribers. The blast consists of our logo and a large image that communicates your message in an event more visual way.
Why we think this works best
- Keeping a long-term display ad presence on the site helps keep your brand and message within eyeshot of most Arlingtonians year-round.
- One promoted post is good, but six over the course of the year will put your company in the local conversation in a big way.
- We also offer a goldilocks approach: six months of display ads, and three promoted posts over the course of a year.
- In either case, we recommend keeping your ad creative fresh by making sure it at least changes with the seasons.
You might also consider…
If you’re looking for a bigger, more immediate near-term impact, consider a shorter-term advertising option.
Availability for the above solutions is limited and offered on a first-come, first serve basis. To book you campaign or if you have more questions, use the following form to get in touch or call us our business team at 703-348-0583.