Arlington, VA

Advertise to Get the Word Out About a Business Opening in Arlington

The goal: You want to let a large portion of the Arlington community know that your business is about to open here. You’re proud to have a local presence and want to make a splash from day one. Here are some ways we can help…

Great

  • 1 Promoted Post ($649/ea)
  • 3 mos. – Sidebar ad ($599/mo)

Total investment: $2,446

Better

  • 2 Promoted Posts ($649/ea)
  • 3 mos. – Sidebar ad ($599/mo)

Total investment: $3,095

Best

  • 2 Promoted Posts ($649/ea)
  • 3 mos. – Sidebar ad ($599/mo)
  • 1 Email Blast ($849/ea)

Total investment: $3,944

What each thing is

  • Promoted Post — This is a sponsored article that is published on the homepage like any other article on the site, but it’s specifically intended to promote you and your business. The post can contain photos, embedded videos, polls and more. The Promoted Post is visible on the homepage for an average of 24 hours, but remains on the site indefinitely beyond that, is further promoted on our popular Facebook and Twitter accounts, and is linked to in our email newsletter. If desired, we’ll write the post for you for free.
  • Sidebar ad — This “always on” display ad is visible 100% of the time on the desktop homepage (~40-50% of our desktop traffic), and in rotation on mobile pages. It is our most in-demand ad position for its versatility and low effective per-ad impression rate. (See screenshot below)
  • Email Blast — This is a dedicated email blast sent to our more than 10,000 opt-in email subscribers. The blast consists of our logo and a large image that communicates your message in an event more visual way. (See screenshot below)

Why we think this works best

  • Promoted Posts and Email Blasts work best for *actionable* campaigns. They can help not only inform readers about your opening and tell them about your brand, but to get them to attend an opening event or sale.
  • Our readers love hearing about new things. At this stage, they are actively seeking out more information about you. With us, you can put that information in a place they trust and read almost every day.
  • For the Better and Best campaigns, you can use the first Promoted Post to do the initial announcement — we’re coming to Arlington! — while you can use the second post and potentially the email blast to announce that you’re now officially open.
  • This campaign runs for a longer duration than the similar short-run event campaign, connecting with more readers and offering a longer time frame for building excitement and buzz. This way, you can tell them you’re coming for the first month of the campaign, then remind them you’re open for the next two months.

You might also consider…

If you have a formal opening event, be sure to submit it to our event calendar. If the above options are too pricy for your budget, consider a shorter-run campaign.

Availability for the above solutions is limited and offered on a first-come, first serve basis. To book you campaign or if you have more questions, use the following form to get in touch or call us our business team at 703-348-0583.

 

×

Subscribe to our mailing list