Arlington, VA

Advertise to Get the Word Out About a Seasonal Offering or to Provide a Temporary Brand Boost

The goal: The holiday season is approaching and you’re having a big sale. Or it’s almost summer and your outdoor patio is about to open. Or tax season is approaching and you want to remind Arlington residents about your CPA firm’s long history in the community. If any of those scenarios sound familiar, we have a solution for you.

Great

  • 1 Promoted Post ($649/ea)
  • 3 mos. – Billboard ad ($499/mo)

Total investment: $2,146

Better

  • 2 Promoted Posts ($649/ea)
  • 3 mos. – Billboard ad ($499/mo)

Total investment: $2,795

Best

  • 2 Promoted Posts ($649/ea)
  • 3 mos. – Billboard ad ($499/mo)
  • 1 Email Blast ($849/ea)

Total investment: $3,644

What each thing is

  • Promoted Post — This is a sponsored article that is published on the homepage like any other article on the site, but it’s specifically intended to promote you and your business. The post can contain photos, embedded videos, polls and more. The Promoted Post is visible on the homepage for an average of 24 hours, but remains on the site indefinitely beyond that, is further promoted on our popular Facebook and Twitter accounts, and is linked to in our email newsletter. If desired, we’ll write the post for you for free.
  • Billboard ad — This ad position appears between posts on the desktop homepage and between each article and the comments. Because it’s within the eye path of those browsing on the homepage or scrolling on article pages, it’s highly visible. Plus, the wide aspect ratio provides plenty of room to get your message out. (See screenshot below)
  • Email Blast — This is a dedicated email blast sent to our more than 10,000 opt-in email subscribers. The blast consists of our logo and a large image that communicates your message in an event more visual way.

Why we think this works best

  • Promoted Posts and Email Blasts work best for *actionable* campaigns. They can help not only inform readers about your offering and tell them about your brand, but to get them to attend an opening event or sale.
  • Readers come to our site to hear the news, and a changing of the season is news! Thus seasonal promotions and announcements tend to get better user engagement rates than those not anchored to a holiday or season.
  • For the Better and Best campaigns, you can use the first Promoted Post to preview your offerings for an upcoming season or holiday, then use the second post to deliver a reinforcing message during the season or right before the holiday.

You might also consider…

If you have a public event to promote, be sure to submit it to our event calendar. If the above options are too pricy for your budget, consider a shorter-run campaign.

Availability for the above solutions is limited and offered on a first-come, first serve basis. To book you campaign or if you have more questions, use the following form to get in touch or call us our business team at 703-348-0583.

 

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