Before the advent of the internet and online advertising as we know it, businesses and organizations relied heavily upon direct mail as their primary marketing channel.
It was a time-tested and reliable way of driving new leads and foot traffic through the front door. Over the past few years, the costs of paid online advertising have gotten so competitive and cost-prohibitive that many companies are now once again turning to direct mail.
Unlike paid ads, of which someone can instantly delete with the click of a mouse button, direct mail is a physical, tangible connection to your business. Designed and executed correctly, it can create an emotional connection and generate new leads and business.
We’re going to look at five ways you can create more effective direct mail campaign. To read more about the five ways to Create an Effective Direct Mail Campaign, and how AlphaGraphics can work for your business, subscribe to our blog.