Varity Homes today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. The alliance will ensure that Varity Homes, a company that lifts up clients and the community, is powered by the industry’s most advanced platform.
Varity Homes was founded by Geva Lester and Jane Morrison, longtime Arlington residents and agents with an 85% referral clientele. Generating $50 million in sales in 2021 and $234 million in their combined careers, Lester and Morrison boost their client services with their tech backgrounds and deep knowledge of the northern Virginia market. Lester and Morrison are also community-focused and continue their charitable endeavors through Varity. Varity Homes represents buyers and sellers throughout northern Virginia, specializing in Arlington as well as Falls Church, Washington, D.C., and Alexandria.
Partnering with Side will ensure Varity Homes remains on the cutting edge of the evolving real estate market while continuing to deliver premium services to its clients. Side works behind the scenes, supporting Varity Homes with a one-of-a-kind brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, vendor management, infrastructure solutions, and more. Additionally, Varity Homes will join an exclusive group of Side partners, tapping into an expansive network from coast to coast.