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Category: Forum / Lecture

Marketing to the Metro Renter

February 27, 2013

11:30 am - 1:30 pm

United States

2775 S. Quincy Street

Arlington, Virginia 22206

They’re young,
smart and have money to spend. Where are Metro Renters in your marketing plan?

Metro Renters are a marketing sweet spot — highly educated, young professionals (ages 21-34) at the beginning of their professional careers. In Arlington County, Metro Renters represent 44 percent of the population — a number that continues to grow. Does your marketing plan reflect the impact their needs, wants and spending dollars have on our community?

Register today to join us for a discussion on what Metro Renters are looking for, how to reach them and marketing tips to convince them to spend their money with you.

Focus areas including understanding the wants and desires of the Metro Renter, reaching this market effectively and adjusting your current practices to take advantage of this growing market segment.

Nathan Robertson, IT Support Manager of CADD Microsystems, will moderate this Speaker Series. Panelists include Lyles Carr, Senior Vice President of The McCormick Group, Alexander Iam, Commercial Development Specialist of Arlington Economic Development, and Matt Walker, Creative Director of White + Partners.


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