Rosslyn Startup Creates Global Notification Platform

Startup Monday header

Editor’s Note: Sponsored by Monday Properties and written by, Startup Monday is a weekly column that profiles Arlington-based startups and their founders. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Notify Anywhere Founder Ajay Maheshwari, right, and Sahaj ShardaThere are billions of people on the planet with no access to Internet. Ajay Maheshwari wants to connect to all of them.

Maheshwari is the founder and CEO of Notify Anywhere, a mobile platform that allows users to notify a list of contacts or subscribers in a wide range of ways, from social media to email to text or phone messages. It can be used for restaurants to tell customers about specials, coaches to tell players about practice cancellations or family members to reach out in case of emergency.

“There is a need of a platform to provide people with a unified notification medium,” Maheshwari said from Rosslyn, in his borrowed space from Notify Anywhere’s mentor company, Miracle Systems.

Maheshwari’s example of a coach notifying a team is personal — his wife was taking his daughter to soccer practice in Ashburn one rainy morning. They hadn’t heard from the coach so they assumed practice was still happening. The Maheshwaris arrived to an empty practice field and, when they got the coach on the phone, were told that he had no way of contacting all the parents.

“I decided we needed to come up with an automated critical process, triggered at an event so users don’t feel like it’s a burden to notify people,” Maheshwari said. “People want a simple thing. They want to reach their audience, irrespective of the network.”

A screenshot of the Notify Anywhere appSeven months ago, Maheshwari formed the company with his cofounder, who goes by Shikha, applied for a patent and got to work. He brought on a developer, like many startups, but his is unique. Sahaj Sharda and Maheshwari met at a “hack-a-thon” in D.C. after Sharda’s team impressed with a quick-built app to “make children accessible to the education industry.” Maheshwari saw it, was impressed, and brought him on board.

Sharda is 16, and his team was a group of his classmates from Thomas Jefferson High School in Fairfax County.

“I was excited about the idea,” Sharda said. “It was similar to what we had built. When you’re developing anything, you’re looking at your target audience. Ours don’t have Internet access, but they’re still in the community at large. It’s a big problem in terms of accessibility.”

That’s why one of Notify Anywhere’s key selling points is its partnership with global telecommunications providers. In more than 200 countries, the app can access the phone infrastructure, allowing users to send voice and text messages over a network instead of requiring both end-users to download the app.

The infrastructure access and ability to send “robo-calls” sets the app apart, Maheshwari says. It’s is cloud-based, syncs with the phone’s contacts

“We don’t have any direct competition,” he said. “I don’t see any other companies doing it.”

Notify Anywhere is currently in a beta test, and Maheshwari said the response is “overwhelming.” He expects to hit the open market by April.

To this point, Notify Anywhere has been bootstrapped by the former federal government employee, and funded with friends and family money. As the launch date approaches, the company is seeking angel investors and venture capitalists to inject funding for engineering, marketing and sales.

The app will be Android-only to start, but an iPhone app isn’t far behind. It will be free for most users, and, in less than two months, live and “fully-formed.”

Recent Stories

Morning Notes

CivFed Preps for Controversial Vote — “The Arlington County Civic Federation plans to set aside its entire February meeting to discuss, debate and (perhaps) vote upon a resolution that drew…

Arlington is now included in a Dense Fog Advisory that was earlier issued for other parts of Virginia and Maryland. The fog is expected to clear up overnight, but for…

Good Wednesday evening, Arlington. Today we published 5 articles that were read a total of 9367 times… so far. 📈 Top stories The following are the most-read articles for today…

In Green Valley, resident Portia Clark says she and her neighbors are bombarded with calls and letters from realtors and potential investors about buying their homes. “We were once a…

With holiday season around the corner, it is easy to put your health on the back burner. If you are looking to get back on track during the holiday season, we are here to keep you accountable. At Aspire Higher Training, we offer 1-1 Personal Training for ALL fitness levels, Semi-Private Group Training, Sport Specific Training and Injury Prevention/Post Physical Therapy Training. Monica and her team of trainers are available across Arlington, Va.

If you don’t have access to a gym, no problem, we are located in South Arlington, but if you want to workout from your home/apartment gym, we also offer that flexibility. We make it as convenient as possible. Before getting started, we offer a free 15-30 minute consultation call to see how we can best help you towards your health and fitness goals. Let’s gets started on your health and fitness goals today by setting up a call at your earliest convenience:

Submit your own Announcement here.

Hello Everyone — You are invited to the final meeting of NAACP Arlington Branch NAACP for 2022
When: Dec 12, 2022, 07:00 PM Eastern Time (US and Canada)
Topic: 2022 General Membership Meeting — NAACP Arlington Branch
Register in advance for this webinar

After registering, you will receive a confirmation email containing information about joining the webinar.

7:00 pm Meeting Opens.
7:30 pm Installation
8:00 pm Presentation/Q&A; by Dave Schutz on Ranked Choice Voting
8:30 pm Final Remarks and Comments by Newly Elected Members
9:00 pm Meeting Adjourns

Installation Official Robert N. Barnette, Jr. President, Virginia State Conference NAACP The President of the Virginia State Conference NAACP will serve as the Installation Official and provide remarks for our newly elected officers at the general membership.

Read More

Submit your own Announcement here.

Light Up Arlington – Clarendon Menorah Lighting

Join us as we celebrate the holiday of Chanukah! Enjoy delicious Latkes, hot cocoa, donuts and more!

Clarendon Menorah Lighting and Community Celebration

Experience the festival of lights!!

*Lighting of a giant 9 foot Menorah

Read More

National Chamber Ensemble – Holiday Cheer!

NCE’s Holiday Concert will bring the finest classical masterpieces and holiday favorites together for the whole family. The festivities begin with Leroy Anderson’s classic “Sleigh Ride” and “Chanukkah Festival”, music from the Nutcracker and by J.S. Bach.

Outstanding Young Artist


Subscribe to our mailing list