Arlington, VA

Arlington Advertising Information

Founded in 2010, is Arlington’s most-read and most-loved local news and lifestyle publication.

Boasting a highly-engaged audience of over a quarter million monthly users, ARLnow is nationally-recognized as one of the country’s most successful and innovative online-only local news outlets. A 2018 Arlington County survey shows that ARLnow is the No. 1 source of local information for Arlington residents, above the Washington Post and the county government’s own website.

Our goal is to make it as easy and affordable to achieve your local marketing goals as possible.

See our 2020 Media Kit for advertising and sponsored content options and pricing, then shoot us an email at [email protected] or give us a call at (703) 348-0583.

Advertising Wizard

Want some ideas for how best to reach our audience? Let’s find the best solution for you. Click on the most relevant link for recommendations.

Have a need that isn’t listed above? Get in touch via the form below.

If your budget is $150 or under, there are two self-serve options for you: post a Featured Event to promote a public event or submit a Community Post for publication on our homepage and in our email newsletter.

Want to reach another valuable local audience? We also publish ALXnow (Alexandria), Reston Now (Reston and Herndon) and Tysons Reporter (Tysons, McLean, Vienna, Merrifield and Falls Church), and handle sales for PoPville (D.C.).


How We Work for You

Our team believes that great local advertising helps to supplement great local content. We work with advertisers to craft campaigns that are effective at reaching a large, local audience and achieving your marketing goals.

Our advertising philosophy in a nutshell:

  • Relevance: Communicate a value proposition that is genuinely of interest to your target audience.
  • Authenticity: Emphasize your local connection and tell readers about yourself in a personal, authentic way.
  • Actionability: Give highly-engaged readers a way to purchase, sign up or learn more.
  • Brevity: Readers value their time, so keep it concise.

Our advertisers are passionate about Arlington and enhancing the local community. And they’ve seen real, meaningful results with ARLnow. We’ve sold out events, filled patient schedules and helped home sellers get multiple offers. Want to learn more? Read a collection of client case studies and see a recent client list.

Our Power Readers = Your Potential Customers

The typical ARLnow reader is an affluent young professional between the age of 25-44, per Quantcast data and Google Analytics. But we also reach a wide range of locals, including military families, local government leaders and long-time Arlington residents.

Audience composition:

  • Monthly unique visitors: ~250,000
  • Ages 25-44: 53%
  • Income $100k+: 51%
  • Has kids: 43%
  • Reading on mobile device: 43%
  • Repeat visitors: 82% of visits
  • Politically engaged: 79%

Reader favorites (relative to average U.S. resident):

  • Car brands: Volvo, Audi, Lexus
  • Consumer interests: Coffee, cultural arts, gourmet cooking, photography, real estate, personal finance
  • Other affinity: Careers, investments, travel, news and politics, K-12 education, travel, home and garden
  • TV shows: The Americans, Brooklyn Nine-Nine, Full Frontal with Samantha Bee
  • TV networks: MSNBC, PBS, CNN, HGTV, ESPN

Other metrics:

  • Social media following: Facebook (27k), Twitter (43k), Instagram (4k)
  • Top professions: Non-profit, active military, government, media and technology, legal
  • Top Mosaic USA profiles: “Young, city solos;” “Power elite;” “Booming with confidence;” “Flourishing families;” “Significant singles”
  • Top locations accessing site: Arlington, Va.; Washington, DC; Alexandria, Va.; Falls Church, Va.
  • Top non-ISP visitor domains: Arlington County government, DoD, DoS, DoJ, Microsoft, U.S. House of Representatives, FDIC, USPTO, U.S. Senate, Amazon.

Who We Are

The team working hard to bring you ARLnow daily is…

  • Scott Brodbeck, founder and publisher
  • Turquoise Jackson, content manager
  • Lene Query, account manager
  • Vernon Miles, reporter
  • Ashley Hopko, editorial fellow
  • Shreeya Aranake, intern

Want to work with us to achieve your marketing goals? Fill out the form above, drop us an email at [email protected] or give us a call (703) 348-0583.

By the way, if you’re looking for a way to get in touch with the news staff, this is not it. Our news contact info is here.


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