This regularly-scheduled sponsored Q&A column is written by Will Wiard, Arlington-based real estate broker, voted one of Washington’s Best Realtors of 2015 by Washingtonian. Please submit your questions via email.
Q: I’m interested in selling my home and have heard that “coming soon” listings can be a good pre-market strategy. How can this benefit my sale?
A: A coming soon listing allows the seller to reach buyer agents early so they can review the property details before it hits the market. Generally, an agent can list a property under coming soon status on the Multiple Listing Service (MLS) up to 21 days before it becomes active.
Posting a listing under coming soon status is only available to be viewed and shared by MLS subscribers, who are typically real estate agents and brokers, unless a listing agent proactively adds it separately to another public-facing site. Unlike active listings, it does not automatically pull through from the MLS to other these other sites.
This early listing can benefit sellers who are still prepping the property for sale because it allows buyer agents to share information on a listing with clients before it hits the market. It can spark the conversation early for potential buyers and allow them to plan their offer if the property meets their preferences.
Further, the listing does not show days on market until the property changes to active status, which can help avoid the potential negative perception that the property has been sitting on the market with no activity.
Thank you for this week’s question. Please keep them coming to [email protected]. This is also a great place to reach me for anyone looking to buy or sell a home in the Arlington area.
The views and opinions expressed in the column are those of the author and do not necessarily reflect the views of ARLnow.com.
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Join the NAACP Arlington Branch, HOME of Virginia, and Equal Rights Center for the 2nd Annual Arlington Fair Housing Conference on April 15th to discuss the threats and opportunities to advancing fair housing policy across the state and within Arlington.
The half-day, in-person event will feature speakers from fair housing advocacy organizations and government agencies including the U.S. Department of Housing and Urban Development, and focus on fair housing policy trends in Virginia and Arlington County. The conference aims to advance the understanding of issues and policies related to equity and affirmatively further fair housing among local officials, advocates, and members of the public.
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Is home ownership a goal of yours in 2023? Now is the time to make it happen! Grab a (virtual) drink with the area’s top Real Estate experts, learn all about the home buying process and on how you can get $1,500 towards your closing costs immediately!
Did you know the average Arlington renter will spend $150K in 5 years of renting? Stop paying down someone else’s mortgage! Join us for a Rent vs. Buy Happy Hour on Wednesday, April 5th at 6 p.m. via Zoom. If this time doesn’t work, we also are offering times convenient for your schedule!
A lot has happened in the local market since the beginning of the pandemic. Sip on your drink of choice and learn from Northern Virginia, Arlington and Washingtonian Magazines top producing agents! We will discuss the latest market updates, the home buying process and rent vs. buy cost savings. Please RSVP by clicking here.
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