New ‘Virginia is for all Lovers’ Campaign Promotes LGBT Tourism

Virginia tourism officials have started a new marketing push to bring more LGBT travelers to the Commonwealth.

Virginia Tourism Corp. yesterday announced it has a new LGBT travel website, which notes that “Virginia is for all Lovers.”

Visitors to the website can find LGBT-friendly hotels, restaurants, shops, wineries, breweries and attractions. The site also has a “Virginia is for Lovers Pride Shop” with hats, pins and T-shirts for sale.

“Virginia is proud to be an open and welcoming destination for every visitor attracted by our scenic mountains and beaches, as well as our world-renowned restaurants, wineries and breweries,” Gov. Terry McAuliffe said in a statement. “I am pleased the Virginia Tourism Corporation has created this landing page to connect travelers with inclusive, LGBT-friendly establishments across the Commonwealth.”

The website came out of recommendations from the LGBT Tourism Task Force, which McAuliffe put together last year.

Members of the LGBT community make up about 5 percent of Virginia tourists, according to Virginia Tourism Corp. They also take longer trips to Virginia and spend more money in the Commonwealth than all other visitors there, the tourism authority noted.

“A vacation in Virginia is all about doing the things you love to do with the ones that you love, and we are thrilled to offer this new resource for the LGBT community, their friends, and their families, to help them plan the perfect vacation in Virginia,” Rita McClenny, president and CEO of Virginia Tourism Corp., said in a statement.

Image via Virginia Tourism Corp.