Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups, founders and funders. The Ground Floor is Monday’s office space for young companies in Rosslyn. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.
The Singhs are co-founders of SevaCall, based in Crystal City’s Crystal Tech Fund. In his demonstration, Singh goes to his company’s website and gives you an example of a service you may need. He pulls up “plumber,” inserts a location, time for the appointment and specific problem.
Within 90 seconds, the customer receives a call from, as in his example, the plumber, and the two can discuss terms. Fifteen seconds after Singh inputs the criteria, his phone rings with the test call, and he has the option to take the call — and pay SevaCall’s fee — or ignore it. Customers pay nothing, the merchants don’t receive the access to the customers’ information and, if the initial merchant and the customer don’t agree to terms, there will be two more waiting as backup.
“Finding a service provider is not efficient at all,” Singh said. “But with us, you literally can have three companies that have chosen to work with you, and you can be done with your task in 15 minutes.”
SevaCall has more than 50 “verticals,” Singh said, including heating and cooling, roofing, computer repair, auto repair and dentists. So far, the company has had requests in 8,000 zip codes nationwide, fielded 900,000 calls and interacts with more than 1,000 businesses a week.
The company was founded in the fall of 2011, when Gurpreet Singh was operating his last business, Geeks on Site, and fielding a substantial number of phone calls from customers out of his service area. He had the idea to connect companies with their customers more efficiently, and the University of Maryland computer science grad started to build the beta.
“Many of the ways small businesses had to advertise were very inefficient,” Manpreet Singh said. “You don’t know who’s seeing what ad, and there’s never a good way to measure your return on investment.”
Manpreet Singh was working as an investment banker when his brother asked him to join his company full-time in 2012 when the website launched. In the beginning, getting companies to join the website — and customers to use it — was a struggle. Cold-calling companies asking them to sign up was both inefficient and ineffective, so the Singhs decided to use a composite ranking of location, quality based on social media and web ratings, and mined data from the webs.
“We have a two-sided marketplace, which is really challenging,” Singh said. “We started to mine our data and just put companies in our database, giving them their first call for free. The businesses were so happy they would call us right back after hearing the customers tell them where they heard about them. After that, we were able to build our network a lot faster.”
For the first six months of SevaCall’s existence, the founders funded it themselves before working on raising a $1.3 million seed round of funding. A new round of “significant” investment from Crystal Tech Fund and others is expected to be finalized soon, Singh said.
The company is currently developing a mobile app with voice-based technology that Singh said will increase repeat customers. The company has seven full-time employees among 16 workers including interns and contractors. After the next round of investment, Singh expects to grow even more, despite the fact that his company isn’t quite profitable yet.
“We expect to go to about 20,000 zip codes,” he said. “We think we can be engaging 10,000 people a week. I want to blanket the entire country.”
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The Arlington-Aachen High School exchange is returning this summer and currently accepting applicants.
The sister-city partnership started in 1993 by the Arlington Sister Cities Association, which seeks to promote Arlington’s international profile through a variety of exchanges in education, commerce, culture and the arts. The exchange, scheduled June 17th to July 4th, includes a two-week homestay in Aachen plus three days in Berlin. Knowledge of the German language is not required for the trip.
Former participants have this to say:
_”The Aachen exchange was an eye-opening experience where I was fully immersed in the life of a German student. I loved biking through the countryside to Belgium, having gelato and picnics in the town square, and hanging out with my German host student’s friends. My first time out of the country, the Aachen exchange taught me to keep an open mind, because you never know what could be a life changing experience.” – Kelly M._
Learn about the new assessment of Arlington’s urban tree canopy and the many ecological and social benefits trees provide. Staff from the Green Infrastructure Center (GIC) will share study results and compare canopy cover for different areas of Arlington.The webinar will include assessments of ecosystem services such as stormwater mitigation, air quality, carbon uptake, and urban heat islands. For background on Arlington trees see the “Tree Benefits: Growing Arlington’s Urban Forest” presentation at http://www.gicinc.org/PDFs/Presentation_TreeBenefits_Arlington.pdf.
Please register in advance to assure your place at the webinar, https://attendee.gotowebinar.com/register/29543206508863839.
About the Arlington County Civic Federation: The Arlington County Civic Federation (“ACCF”) is a not-for-profit corporation which provides a forum for civic groups to discuss, debate, inform, advocate and provide oversight on important community issues, on a non-partisan basis. Its members include over ninety civic groups representing a broad cross-section of the community. Communications, resolutions and feedback are regularly provided to the Arlington County Government.
The next meeting is on Tuesday, February 21,2023 at 7 pm. This meeting is open to the public and will be hybrid, in-person and virtually through Zoom. Part of the agenda will be a discussion and vote on a resolution “To Restore Public Confidence in Arlington County’s Governance”. For more information on ACCF and this meeting, go to https://www.civfed.org/.
Valentine gifts for someone special or for yourself are here at George Mason University from noon -4pm on February 14, 2023. Satisfy your sweet tooth with Kingsbury Chocolates, find a handmade bag from Karina Gaull, pick up treats from Village