Editor’s Note: This sponsored column is written by Nick Anderson, beermonger at Arrowine (4508 Lee Highway).
Will Gordon writes about beer for Deadspin on their sub-blog, The Concourse. Earlier this week, he ran an opinion piece about how he thinks Yuengling, well, sucks (you can read it here).
After the piece ran, Gordon took to Twitter to talk about a phenomenon I’ve noticed not only in beer writing, but in most critique/commentary. Noting the rate at which the Yuengling piece was being read/shared/talked about, Gordon said “Hey everyone, good job reading about Yuengling at 8x the rate” as recent reviews of his on beers from Troegs, Boulevard and others are read. “Way to reinforce bad behavior.”
Gordon was merely expressing his opinion as someone who is paid to have opinions about beer, and because he “likes to have fun with the Yuenglingers,” he took a particularly edgy tone with his piece, only to find it doing “disconcertingly well.”
It’s obvious to brush off the lure of negative reviews and other critical writing for readers; we all know of plenty of commentators who thrive on “trolling” audiences — the “Shock Jock” principle, if you will. That’s not what I’m talking about today; I’m talking about why we, as human beings, are more inclined toward the negative. Gordon ran pieces over the past few months listing his picks for the most overrated and underrated beers on the market — guess how they performed against each other?
I’ve had a little experience with this myself: I posted one full-on negative review, one time, as much as an experiment in tone for the writing on my blog as anything else — and I still shudder when I think about it. Thankfully, it’s not the most-read post I’ve ever done, but it certainly provoked more reader reaction and interaction than any other post. It remains on the site because it’s the Internet and nothing ever really goes away even if you want it to, but that’s the only reason. That’s not how I want to discuss beer; even beer I don’t like.
The environment these days is such that some are finding “listicles” too much work, simply posting context-free “(Insert topic here), Ranked” lists and letting the public dive into confrontation, baseless argument and name-calling. Aggregate rating sites abound, along with the statistical analysis of nearly every subject imaginable.
The entire concept of opinion is coming into question: it’s not enough to merely have an opinion today — your opinion is expected to have to be quantifiably “better” than someone else’s. Some days, it seems that unless you have objective proof of an opinion being more relevant than another, than it has to somehow be “wrong” and no one can simply be “wrong” anymore. To paraphrase Dr. Zoidberg, your opinion’s bad and you should feel bad.
Everyone’s ready to uncork on someone, or something, or someone uncorking on something. Am I getting old (I know I am), or has this gotten worse over a relatively short period of time? I don’t like people enough to want us all to just get along; there will be no campfire singing and handholding over here.
But can we not all remember that we all perceive flavor, aroma and color differently? That beyond our physical differences, our experiences do much to shape our tastes, and that what I enjoy may not be what you enjoy and may not be what the guy who gets paid to write about beer enjoys? Knowing this, can’t we debate the merits of one beer or another with a little less anger? Can we have just a little more fun?
It’s beer, after all.
I’m feeling entirely too reasonable right now. I think I’m gonna go have a couple and write an unnecessary screed against something. Until next time.
Nick Anderson maintains a blog at www.beermonger.net and can be found on Twitter at @The_Beermonger. Sign up for Arrowine’s money-saving email offers and free wine and beer tastings. The views and opinions expressed in the column are those of the author and do not necessarily reflect the views of ARLnow.com.
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