The hustle and bustle of the holidays are rapidly approaching the D.C., Maryland and Virginia area. The days are shorter, the leaves are beginning to change color and local businesses are pushing their holiday marketing efforts.
When we discussed how to increase your revenue without relying on discounts and sales, we mentioned the need for creating personalized and memorable customer experiences. Holidays present a great opportunity for marketing to your customers around a topic that is relevant, that they’re fully aware of and that they’re interested in.
Here are a few simple ways to get creative with your local holiday marketing that works in conjunction with your digital signage and will keep your clients interested in following your brand.
Oktoberfest: Whether you choose to don Lederhosen or not, it’s hard to ignore that Oktoberfest events have continued to gain popularity in the local area, especially amongst millennials. Take advantage of this celebration by promoting happy hour specials or outdoor Biergarten parties.
Lighting of the National Christmas Tree: This time-honored tradition has been a staple of Washington Christmas celebrations for more than 90 years. Create templates that show off your holiday and American spirit for this historic event by displaying a slideshow of previous Christmas Tree lighting ceremonies alongside your regularly scheduled content. You could even host your very own holiday lighting ceremony for customers or guests!
New Year’s Eve in the City: As we close out the year and welcome a new one, all of our local communities showcase an impressive display of colorful fireworks at midnight. How can your business ring in the new year?
Engage your clients with crowdsourced social media. Ask your customers to submit their photos and New Year’s Resolutions with a custom hashtag and then display the content in-store. They will be thrilled to see their posts on your screen as they countdown to midnight! It’s a cheap and fun method to build customer engagement.
White House Easter Egg Roll: Since the 1800s, local children and their families have been invited to the White House Lawn for the Easter Egg Roll. Decorate your templates like you would do with an Easter egg, or hide rabbits and eggs in your designs for kids to discover. Additionally, you could run kid-friendly events for your business that the whole family can enjoy.
Cherry Blossom Festival: When winter begins to thaw, the cherry blossom trees quickly steal the spotlight in D.C. Rows of beautiful pink blooms give way to some brilliant marketing ideas. Decorate your display templates with cherry blossom frames and springtime coloring.
Fourth of July: There’s something special about celebrating Independence Day on the lawn of the National Mall. Make a bang with your red, white and blue themed designs and include motion graphic fireworks to woo customers.
Local businesses that can creatively adjust their marketing strategies during the holiday season will drive sales and maintain high levels of customer engagement. A digital signage strategy that takes advantage of theses occasions is sure to bring attention to any store or business.
Jacqueline Hoffmann is a Solutions Consultant at Mvix, a leading provider of content-rich digital signage solutions. She leads the Washington, D.C. team, working with designers and engineers to build digital signage networks that connect brands with people. To learn more about Mvix, please visit www.mvixdigitalsignage.com or call 703.584.4304.
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The Arlington-Aachen High School exchange is returning this summer and currently accepting applicants.
The sister-city partnership started in 1993 by the Arlington Sister Cities Association, which seeks to promote Arlington’s international profile through a variety of exchanges in education, commerce, culture and the arts. The exchange, scheduled June 17th to July 4th, includes a two-week homestay in Aachen plus three days in Berlin. Knowledge of the German language is not required for the trip.
Former participants have this to say:
_”The Aachen exchange was an eye-opening experience where I was fully immersed in the life of a German student. I loved biking through the countryside to Belgium, having gelato and picnics in the town square, and hanging out with my German host student’s friends. My first time out of the country, the Aachen exchange taught me to keep an open mind, because you never know what could be a life changing experience.” – Kelly M._
Learn about the new assessment of Arlington’s urban tree canopy and the many ecological and social benefits trees provide. Staff from the Green Infrastructure Center (GIC) will share study results and compare canopy cover for different areas of Arlington.The webinar will include assessments of ecosystem services such as stormwater mitigation, air quality, carbon uptake, and urban heat islands. For background on Arlington trees see the “Tree Benefits: Growing Arlington’s Urban Forest” presentation at http://www.gicinc.org/PDFs/Presentation_TreeBenefits_Arlington.pdf.
Please register in advance to assure your place at the webinar, https://attendee.gotowebinar.com/register/29543206508863839.
About the Arlington County Civic Federation: The Arlington County Civic Federation (“ACCF”) is a not-for-profit corporation which provides a forum for civic groups to discuss, debate, inform, advocate and provide oversight on important community issues, on a non-partisan basis. Its members include over ninety civic groups representing a broad cross-section of the community. Communications, resolutions and feedback are regularly provided to the Arlington County Government.
The next meeting is on Tuesday, February 21,2023 at 7 pm. This meeting is open to the public and will be hybrid, in-person and virtually through Zoom. Part of the agenda will be a discussion and vote on a resolution “To Restore Public Confidence in Arlington County’s Governance”. For more information on ACCF and this meeting, go to https://www.civfed.org/.
Valentine gifts for someone special or for yourself are here at George Mason University from noon -4pm on February 14, 2023. Satisfy your sweet tooth with Kingsbury Chocolates, find a handmade bag from Karina Gaull, pick up treats from Village