Rosslyn-Based Startup Makes Data Easier to Handle

Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

The most difficult part of starting up Lovelytics was coming up with a name, according to its founder, Scott Love.

“You can’t do anything until you come up with a name. You can’t file for an LLC, you can’t create a website, you can’t buy a domain. That honestly took forever, it sounds silly,” Love said.

Luckily, his girlfriend came up with the name “Lovelytics,” and Love was able to begin building his Rosslyn-based business intelligence service after two years working in the industry.

Lovelytics crafts data visualizations for companies to help them to better understand their metrics, and thus make smarter business decisions.

Its customers range from Fortune 100 companies to local D.C. startups and non-profits.

“We can work with anyone who collects data and has a desire to better understand it,” said Love, who serves as CEO.

With a wide range of clientele comes a range of data-driven projects, including a donor and donation tracking service generated for a Virginia non-profit.

The non-profit was then able to reduce the time needed to manage its donations and more quickly gain insights about donation data.

Other Lovelytics projects include an interactive map created with D.C. Open Data that shows which intersections have the most traffic crashes. An example of the map is also pictured below.

Lovelytics will be one of several Arlington startups attending the Collision 2018 Tech Conference in New Orleans.

“It’s a great conference for us because we can be in front of both investors [and] a lot of prospective clients,” Love said.

At the conference, Lovelytics intends to present an interactive map to show conference attendees how far they traveled to arrive at the event, with a scoreboard showing who traveled the furthest.

In the future, Love said he hopes he can work with more government clients and continue building new products and solutions with tools like Mapbox and Tableau.