It’s been said that the 7 most expensive words in business are “this is how we’ve always done it.” Yet, remarkably, there are still a handful of billion-dollar industries plagued by an unwillingness to change.
For decades, residential real estate brokerages have enjoyed enormous profits while providing a poor customer experience, simply because consumers lacked options.
Houwzer, a modern real estate agency, is offering consumers a better alternative by saving home sellers an average of $15,000 and providing home buyers a pressure-free experience with their top rated, salaried agents.
Here’s how they do it.
They slash the cost of selling a home in half.
In a typical real estate transaction, the seller pays a steep 6% of their home’s selling price in commissions — 3% to their listing agent and 3% to the buyer’s agent.
When you sell with Houwzer, you only pay their full service listing agents a flat $5,000 fee plus 2.5% to the buyer’s agent at closing. That’s a savings of $16,000 on a $600,000 home.
Many sellers are so happy with Houwzer’s service they decide to buy their next home with Houwzer and refer their friends. This is where Houwzer makes the bulk of their money.
They train salaried agents to improve the customer experience.
Unlike traditional commission-based agents, Houwzer Agents are full-time, salaried employees. This enables them to prioritize customer service over commissions.
Sean, a Houwzer client, said this was invaluable to buyers. “Houwzer is THE superior real estate company, because they are the only guys with salaried agents who go through extensive training. They are in it to get you the house you want, not to make commissions.”
After serving over 1,000 clients, their average review is 4.9 out of 5 stars.