Arlington County’s tourism arm has a new look and a new slogan.
On Thursday, the county unveiled a new marketing campaign, which officials hope will boost tourism. While Arlington remains a top destination in Virginia, it has seen a significant drop in visitors due to the pandemic.
With the assistance of a $3.25 million grant through the American Rescue Plan Act, the county hired an outside marketing agency, Fuseideas LLC, to help design a new website and slogan – “All in Arlington” – aiming to spotlight Arlington’s diverse attractions, cultural experiences, and historical landmarks to visitors outside the national capital region.
“‘All in Arlington’ represents the culmination of insights reflecting a changing destination landscape and new ways that Arlington satisfies the needs and expectations of post-pandemic visitors,” the county said in a press release. “With accolades including #1 Fittest U.S. City, #4 Best Park System in America, Platinum Walk Friendly Community, and #2 Happiest Place in the U.S., Arlington and its diverse, welcoming neighborhoods combine the best of city life and urban outdoor living.”
During an event at the Long Bridge Aquatics & Fitness Center Thursday, Arlington Chamber of Commerce CEO Kate Bates told a room of county staff and elected officials that the federal stimulus funds would allow the county to “dramatically expand marketing, sales, advertising, and public relations activities through June of 2024.”
“These investments are important to all of our community. They will result in more meetings, leisure and business visitors, more spending in Arlington, and more revenues reinvested into our community,” she said.
Arlington was “one of the hardest areas hit” regions of the state, according to county staff, experiencing a 57% decline in visitor spending and a 65% decline in accommodation (hotels) spending in 2020.
Emily Cassell, director of the Arlington Convention and Visitors Service, said in a statement that before the pandemic Arlington was ranked “Virginia’s #1 county for visitor spending.”
In 2019, tourism spending in Arlington rose to $3.6 billion, topping the previous record set in 2018, and generated $97.8 million in local tax revenue.
In 2021, Cassell said tourism spending was approximately $2.8 billion and generated $114 million in local taxes. But she expressed optimism that the new branding, website and upcoming media campaign, dubbed “Go All In,” would “further accelerate our industry’s recovery toward 2019’s record performance and beyond.”
During the unveiling Thursday, Rep. Don Beyer (D-Va.) said localities have recovered much faster than expected due to the injection of federal funds into sectors such as tourism
“We’ve completely recovered all the jobs, no country in the world is recovering as quickly from the pandemic as we have. And the fact that a piece of that recovery is a new branding for Arlington tourism is a really good thing,” he said.
A large explosion, heard throughout Arlington, has rocked the Bluemont neighborhood after a police standoff.
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About Latinas Leading Tomorrow (LLT): Latinas Leading Tomorrow is a dynamic 501(c)(3) nonprofit organization dedicated to empowering young Latina women through education, mentorship, and leadership development. We are committed to fostering a community of future leaders who will make a significant impact to the community.
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Children’s Weekday Program (CWP) is a non-profit preschool rooted in a play-based philosophy. We focus on developing a love of learning and exploration, cooperation, empathy, and independence.
Our caring and experienced educators create opportunities for children 16 months to 5 years old to play, learn, and grow in a nurturing environment of child-centered and developmentally appropriate experiences.
Initially established more than 50 years ago in South Arlington, CWP continues to be a lauded program in the Northern Virginia area. We are extremely proud to have been recognized as a Best Preschool in Northern Virginia Magazine for the last 4 years.
Located now in North Arlington at 2666 Military Road, CWP offers a part-time parents day out and preschool program with options to extend care both before and after school. We offer a supportive and inclusive school community for children and parents alike and welcome all families to join our school!
Holiday Art Show featuring artists: Peter Fitzgerald, Claire Plante, Alanna Rivera, and Suzy Scollon. At the Barcroft Community House, 800 South Buchanan St., Arlington, VA. Dec. 8 from, 2 PM to 8 PM and Dec. 9 from 10 AM to