Join Club

Arlington County unveils new marketing campaign in attempt to boost tourism

Arlington County’s tourism arm has a new look and a new slogan.

On Thursday, the county unveiled a new marketing campaign, which officials hope will boost tourism. While Arlington remains a top destination in Virginia, it has seen a significant drop in visitors due to the pandemic.

With the assistance of a $3.25 million grant through the American Rescue Plan Act, the county hired an outside marketing agency, Fuseideas LLC, to help design a new website and slogan – “All in Arlington” – aiming to spotlight Arlington’s diverse attractions, cultural experiences, and historical landmarks to visitors outside the national capital region.

Arlington County’s new slogan is “All in Arlington” (Courtesy Arlington
Convention and Visitor Service)

“‘All in Arlington’ represents the culmination of insights reflecting a changing destination landscape and new ways that Arlington satisfies the needs and expectations of post-pandemic visitors,” the county said in a press release. “With accolades including #1 Fittest U.S. City, #4 Best Park System in America, Platinum Walk Friendly Community, and #2 Happiest Place in the U.S., Arlington and its diverse, welcoming neighborhoods combine the best of city life and urban outdoor living.”

During an event at the Long Bridge Aquatics & Fitness Center Thursday, Arlington Chamber of Commerce CEO Kate Bates told a room of county staff and elected officials that the federal stimulus funds would allow the county to “dramatically expand marketing, sales, advertising, and public relations activities through June of 2024.”

“These investments are important to all of our community. They will result in more meetings, leisure and business visitors, more spending in Arlington, and more revenues reinvested into our community,” she said.

Arlington was “one of the hardest areas hit” regions of the state, according to county staff, experiencing a 57% decline in visitor spending and a 65% decline in accommodation (hotels) spending in 2020.

Emily Cassell, director of the Arlington Convention and Visitors Service, said in a statement that before the pandemic Arlington was ranked “Virginia’s #1 county for visitor spending.”

In 2019, tourism spending in Arlington rose to $3.6 billion, topping the previous record set in 2018, and generated $97.8 million in local tax revenue.

In 2021, Cassell said tourism spending was approximately $2.8 billion and generated $114 million in local taxes. But she expressed optimism that the new branding, website and upcoming media campaign, dubbed “Go All In,” would “further accelerate our industry’s recovery toward 2019’s record performance and beyond.”

During the unveiling Thursday, Rep. Don Beyer (D-Va.) said localities have recovered much faster than expected due to the injection of federal funds into sectors such as tourism

“We’ve completely recovered all the jobs, no country in the world is recovering as quickly from the pandemic as we have. And the fact that a piece of that recovery is a new branding for Arlington tourism is a really good thing,” he said.

Recent Stories

A large explosion, heard throughout Arlington, has rocked the Bluemont neighborhood after a police standoff.

Good Monday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…

Arlington County will kick off the New Year with the next phase of engagement on its forthcoming plan to manage its deer population. A study found two years ago that…

After 64 years of serving subs and pizza in Arlington, The Broiler has expanded into Maryland, per the company’s social media accounts. The long-time eatery, a local institution that opened…

About Latinas Leading Tomorrow (LLT): Latinas Leading Tomorrow is a dynamic 501(c)(3) nonprofit organization dedicated to empowering young Latina women through education, mentorship, and leadership development. We are committed to fostering a community of future leaders who will make a significant impact to the community.

Job Description: We are seeking a passionate and dedicated Part-time Executive Director to lead our organization into its next phase of growth and impact. The ideal candidate will be a visionary leader who can oversee day-to-day operations, drive fundraising efforts, and cultivate relationships with stakeholders. This is a 1099 position; Remote position with ability to attend DMV events; 8-10 hours a week; $35-40/per hour.

Key Responsibilities:

Oversee program operations, including educational and community initiatives.
Ensure compliance with legal and regulatory requirements, maintaining trust and accountability.
Develop and execute a strategic vision aligned with our mission and values.
Lead fundraising efforts in partnership with the Board Members.
Cultivate relationships with community partners, schools, educators, and donors.
Demonstrate strong leadership skills, fostering a positive organizational culture.
Communicate effectively with diverse stakeholders and make compelling public presentations.
Promote inclusivity and collaboration throughout the organization.

Read More

Submit your own Announcement here.

Children’s Weekday Program (CWP) is a non-profit preschool rooted in a play-based philosophy. We focus on developing a love of learning and exploration, cooperation, empathy, and independence.

Our caring and experienced educators create opportunities for children 16 months to 5 years old to play, learn, and grow in a nurturing environment of child-centered and developmentally appropriate experiences.

Initially established more than 50 years ago in South Arlington, CWP continues to be a lauded program in the Northern Virginia area. We are extremely proud to have been recognized as a Best Preschool in Northern Virginia Magazine for the last 4 years.

Located now in North Arlington at 2666 Military Road, CWP offers a part-time parents day out and preschool program with options to extend care both before and after school. We offer a supportive and inclusive school community for children and parents alike and welcome all families to join our school!

Read More

Submit your own Announcement here.

Holiday Art Show

Holiday Art Show featuring artists: Peter Fitzgerald, Claire Plante, Alanna Rivera, and Suzy Scollon. At the Barcroft Community House, 800 South Buchanan St., Arlington, VA. Dec. 8 from, 2 PM to 8 PM and Dec. 9 from 10 AM to

Live Standup Comedy Starring Casey James Salengo (Jimmy Kimmel Live,…

Standup Comedy Starring Casey James Salengo (Comedy Central, Jimmy Kimmel Live)

Friday, December 29

Headliner: Casey James Salengo

Casey James Salengo is a NYC-based comedian who’s been featured on Comedy Central Presents, Jimmy Kimmel Live, This Week at the Cellar,


Subscribe to our mailing list