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Varity Homes Partners With Side

Varity Homes today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. The alliance will ensure that Varity Homes, a company that lifts up clients and the community, is powered by the industry’s most advanced platform.

Varity Homes was founded by Geva Lester and Jane Morrison, longtime Arlington residents and agents with an 85% referral clientele. Generating $50 million in sales in 2021 and $234 million in their combined careers, Lester and Morrison boost their client services with their tech backgrounds and deep knowledge of the northern Virginia market. Lester and Morrison are also community-focused and continue their charitable endeavors through Varity. Varity Homes represents buyers and sellers throughout northern Virginia, specializing in Arlington as well as Falls Church, Washington, D.C., and Alexandria.

“We’re excited to strengthen our services in the northern Virginia and Washington, D.C. markets with Varity Homes,” Lester said. “Boosted by specialized support, our boutique brand will also be able to do more for our communities.”

Partnering with Side will ensure Varity Homes remains on the cutting edge of the evolving real estate market while continuing to deliver premium services to its clients. Side works behind the scenes, supporting Varity Homes with a one-of-a-kind brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, vendor management, infrastructure solutions, and more. Additionally, Varity Homes will join an exclusive group of Side partners, tapping into an expansive network from coast to coast.

“Side’s state-of-the-art marketing, technology, administrative, and legal services will help us grow, expand our opportunities, equip us with the necessary tech tools, and focus on attracting like-minded people to our brand,” Morrison said.

About Varity Homes

Varity Homes seeks to empower its clients through its communication, knowledge, and exemplary service. By creating successful experiences and outcomes and forging mutually beneficial relationships, the team has secured an 85% referral base. Beyond serving clients is Varity Homes’ mission to enrich northern Virginia’s communities through charitable donations. Varity Homes serves buyers and sellers across northern Virginia and Washington, D.C. For more information, visit

About Side

Side is a behind-the-scenes brokerage platform that exclusively partners with top-performing agents, teams, and independent brokerages to create and grow their own boutique brands without the cost, time, or risk of operating a brokerage. Side’s proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit

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