Press Club

To Do Tonight: Crystal City Couture

If I were writing a press release for the amazingly prolific Crystal City BID, the description of tonight’s Crystal Couture event would say something about how “the weather is cold but the fashions and the models are hot in Crystal City.” But this is why I’m not in PR.

The actual promotional material contains the tagline “Wild, Sexy, Fashionable Fun!” and the theme “Jungle Jeans, Tats and Tees tease.” Okay, it’s a bit corny and slightly disturbing, but if you’re looking to publicize an event whose underlying mandate is to provide a contrast from Crystal City’s decidedly buttoned-up image… well, it gets the job done.

Tonight’s installment of the week-long fashion fest features t-shirt printing, a jeans design competition, and the usual host of local merchants parading their fashions down the runway.

Crystal Couture runs through Saturday. The grand finale (assuming it doesn’t get snowed out) will feature lingerie-clad models strutting their stuff on the runway (the “tease” portion of the aforementioned theme) as well as coverage by Bisnow, which is apparently a big deal.

The festivities take place between 6 PM and 10 PM each night at 2450 Crystal Drive.

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