Running your own business is hard work. Handling lunchtime crowds in hot and humid weather is exhausting. And nowadays, if you run a popular mobile food business, you need to keep your loyal fans apprised of your every move lest an online revolt breaks out.
District Taco is one of the more prolific food truck vendors on Twitter. They’re total social media pros — answering questions and retweeting customers’ feedback.
But even Twitter pros will sometimes send an errant tweet. Today, @districttaco was trying to answer a question about how someone got a t-shirt. Unfortunately, they clicked the wrong retweet button.
An apology quickly followed.