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Who Said Print Was Dead? WaPo Groupon Selling Like Hotcakes

by Scott Brodbeck August 5, 2010 at 1:59 pm 1,359 3 Comments

In the hyperactive era of RSS feeds, smartphones, and yes, blogs, it’s kind of heartwarming to see that there’s still a market for the good ol’ fashioned Sunday newspaper, if only thanks to Groupon.

So far, more than 2,500 people and counting have paid $10 for a 20-week subscription to the Sunday Washington Post on Groupon.

That’s pretty impressive, given that the Post’s Sunday circulation fell by 8.2 percent in the most recent six-month reporting period.

Groupon, by the way, does a creative job of selling the paper when you can get the same articles on the web for free.

Although more and more people are turning online for info, spending a quiet afternoon with a hard copy of the Sunday paper trumps staring at a computer screen. Make a foray into the informed with a newspaper, which unlike a computer monitor, can later be used to line your table for a crab feast.

(h/t to Clarendon Culture)

  • Texas Wahoo

    I think a lot of people buy the Sunday paper for the coupons.

    • Steph

      I do. Every 4th Sunday I actually open the paper, usually I go straight to the coupons/circulars.

  • Stacey

    It’s so they can get the coupons. 50 cents to get all those coupons is a bargain compared to the normal $2 an issue charge.

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