Press Club

Who Said Print Was Dead? WaPo Groupon Selling Like Hotcakes

In the hyperactive era of RSS feeds, smartphones, and yes, blogs, it’s kind of heartwarming to see that there’s still a market for the good ol’ fashioned Sunday newspaper, if only thanks to Groupon.

So far, more than 2,500 people and counting have paid $10 for a 20-week subscription to the Sunday Washington Post on Groupon.

That’s pretty impressive, given that the Post’s Sunday circulation fell by 8.2 percent in the most recent six-month reporting period.

Groupon, by the way, does a creative job of selling the paper when you can get the same articles on the web for free.

Although more and more people are turning online for info, spending a quiet afternoon with a hard copy of the Sunday paper trumps staring at a computer screen. Make a foray into the informed with a newspaper, which unlike a computer monitor, can later be used to line your table for a crab feast.

(h/t to Clarendon Culture)

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