Nolan Forness owns the store, along with his wife, daughter and son. His wife’s father started the business in 1953 and thus far the family has had one store in Alexandria.
Forness grew up in Clarendon and currently lives in Crystal City. He said the family had been looking to expand into Clarendon for a long time, and jumped at the opportunity when they saw the space open up.
“I knew the old neighborhood and the new neighborhood is a whole lot busier,” Forness said. “We knew it was a hot location. There were no jewelry businesses around and we thought we’d fill that void.”
This location’s specialty will be silver pieces by several unique designers. Forness touts his membership in the Independent Jewelers Organization, and promises that customers will find items that aren’t available elsewhere. The store will also offer Pandora jewelry, jewelry repair, watch repair and custom jewelry design.
Forness said his family has been ready to open the new location for a few months, but they were just waiting for the custom-made jewelry cases to arrive. The store opened on Sunday, and the sign went up yesterday (Tuesday).
The family is considering this a “soft opening” period and plans to have a grand opening sometime after the holidays.