Join Club

Rosslyn Startup Seeks to Disrupt How HR is Managed

Startup Monday header

Editor’s Note: Sponsored by Monday Properties and written by, Startup Monday is a weekly column that profiles Arlington-based startups and their founders. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Members of the PerformYard teamEvery worker, from entry-level to executive, in a small, medium or large company has had to deal with a performance review. To many, they include an exchange that is far from comfortable or transparent. For others, the reviews simply get lost in the shuffle.

Ben Hastings had worked for years as a management consultant and continued to see a divide between human resource practices, management techniques and supportive technology. At the end of 2012, he launched PerformYard, a technology-driven management company to try to close that divide.

“In every business I’ve worked with, there was this gap between what executives and management understand about who’s doing well and what the employees see,” Hastings told “There was this feedback gap. It was all tied to a stodgy annual review process. I really wanted to solve that problem.”

Hastings recruited his co-founder, John Malpass, to join him a month after he struck out on his own. The company was fueled early on by their “joint desire to build a software company that drives year-round engagement.”

PerformYard goals screenshot

Hastings said PerformYard, which is headquartered in The Ground Floor in Rosslyn, takes HR and eliminates it as a separate entity from operations. Progress reports on employees are consistently filed and updated automatically. Employees documents, payment info and title updates are all woven into the same system, and it leaves space for direct feedback.

The component of PerformYard that Hastings is most excited about hasn’t even launched yet: a strategy execution platform. Hastings said it launches in two months.

“Every time an executive looks how they’re doing, to evaluate his or her performance, they’re looking at a database,” Hastings said. “We’re going to tie corporate objectives to what people do every day. There’s nothing that really does that in the market now.”

Hastings said a tool like that can — and will — be sold directly to executives, instead of sold to the HR division and approved by a CEO. After the product launches, PerformYard hopes to sign “a couple hundred” clients by the end of the year.

PerformYard's offices in the Ground Floor in RosslynHastings didn’t just choose the convergence of human resources and technology as the industry for his startup because of his experience; in fact, he may have chosen it despite his experience. He said he wanted to choose a market where his company “could massively disrupt huge incumbents.”

In fact, to ensure that the company would be viable long-term, he deliberately avoided using contacts in his network as investors or clients early in the company’s growth.

“We want to scale this business to thousands of customers,” Hastings said. “That needed to be done outside of my network. I wanted to build something I could sell to people I don’t know for 10 years. That was my goal.”

For that same reason, Hastings said he’s avoided a major round of financing. He described the company as “basically bootstrapped,” having self-funded the company for a year after launching and having raised just under $1 million since.

It’s difficult for Hastings to continue thinking small when his ambitions are so large. Despite the fact that one of PerformYard’s linchpin products has not yet launched, he thinks his business has universal appeal because it’s “taking well-known business processes and executing them in a way that’s simple and easy.”

“In five years, I’d love to see our company with eight-figure revenues,” he said. “The goal is to continue growing more than 100 percent a year like we’ve done… I want us to be more than $10 million in annual revenue and still growing. Then we’ll be able to really chart our own growth.”

Recent Stories

Take a tour of the Courthouse neighborhood and explore two local favorites of Sallie Seiy, your guide in the latest Neighborhood Spotlight.

Good Friday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…

The Arlington County Board and the Human Rights Commission are at odds over whether commissioners had the right to request an investigation into possible human and civil rights violations at…

Expanded renovated 4 BR 3 bath with garage in Cardinal Swanson Yorktown pyramid

The Potomac Roasting Company is a local micro-roaster specializing in artisan coffee. We precision roast high-quality specialty beans sourced from small farms in Latin America that are owned and operated by women. Your coffee will be roasted the way you want it and delivered fresh.

As two former Peace Corps volunteers who served in Guatemala, we founded Potomac Roasting to pursue our passion for great coffee and purpose-driven work. In addition to ethically sourcing our beans, we also donate a portion of our profits to Laila’s Legacy Animal Rescue, a DC-based nonprofit that finds homes for homeless dogs and cats.

Our current roasts come from prime coffee-producing regions of Colombia, Costa Rica, Guatemala, and Peru. We will be adding new roasts soon. If you are local, there’s a good chance we can deliver to your door. Look for us at local farmers’ markets beginning this spring. In the meantime, check us out now for better coffee and good karma in a cup. You can use the code Community and save 10%.

Submit your own Announcement here.

🎉 Tonight, we invite you to the French Riviera, one of the most exciting places on earth – without ever boarding a plane! And celebrate Mardi Gras and the Carnival of Nice on French soil as we welcome you to a special evening at the Embassy of France!

From the elegance of classical French culture to the most celebrated Rivera nightlife of the 21st Century, experience a special evening of fantastic French food, wine, music, and ambiance.

Enjoy the flavors of Nice, Monaco, and St. Tropez in the beautiful and festive Maison Francaise at the French Embassy.

🍽️ On the Menu: Delicious French food

Read More

Submit your own Announcement here.

Free Right-Sizing Workshop – How to Get Rid of Your…

Cody Chance and Dick Nathan of Long & Foster are hosting a free workshop on the topic of “down-sizing” at their office on Cherry Hill Rd. (formerly Lee Highway) in Arlington on Thursday, February 29 from 5:30PM-7:00PM.

Every great endeavor

Science Meets Judaism: Artificial Intelligence and Ethical Biases

The third program in our Science Meets Judaism series brings together Kol Ami member Jeremy Epstein, Assistant Director for Technologies and Privacy at the White House Office of Science and Technology Policy, and Dr. Rebecca Epstein-Levi, Assistant Professor of Jewish


Subscribe to our mailing list