Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups, founders and funders. The Ground Floor is Monday’s office space for young companies in Rosslyn. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.
Chao started his company, Hopsak, last summer after taking a class at Georgetown University during his studies for an M.B.A. He wanted to get involved with something with retail, and after consulting with his professors, he started to narrow his focus on tailoring.
“I wanted to apply a small problem, figure out how to solve it and build a solid foundation,” Chao said while sipping from an iced coffee at Buzz Bakery in Ballston last week. “I took the problem that I’ve experienced in my own life, getting clothes that fit right.”
With that in mind, Chao set out to build a company that is “kind of like Uber for tailors,” although Chao said he’s hesitant to advertise the business as such because it’s not a perfect comparison. At Hopsak, a customer goes online and enters in alterations he or she would like to have, includes his or her measurements, and mails the clothes to one of Hopsak’s six tailors in its network. The tailor then mails it back — shipping is free both ways — and the customer has a tailored outfit without having to leave the house.
Chao knows that the large majority of people won’t trust their own measurements, despite a tutorial the website will include when it launches — planned for the end of August — and the opportunity to email tailors directly for help.
To reduce the steps, Chao broke the tailoring down into four basic actions: lengthening or shortening sleeves or pant legs and taking a garment in or out. The vast majority of basic tailoring work, Chao said, are those four actions, and they’re also the easiest to measure.
No startup founder would willingly admit its consumer-facing product might be too intimidating to generate enough traction to support the company, but Chao devised a separate product aimed at retailers that he sees as the main revenue-generator for the company.
“We always knew that retail partnership would be our bread and butter,” Chao said. “For retailers, it’s an opportunity for those without the demand for a tailor on-site… A lot of retailers are having a hard time competing in today’s market, so we feel this is a tool for a better experience for this customers.”
The retail product works largely the same as the consumer version, except store employees can be trained to take customer’s measurements and send swaths of orders to tailors, as opposed to one at a time. The retail version is currently live and in a private beta version with a Georgetown suit maker.
Chao said he will begin approaching retailers “willing to work with a startup,” but hopes to find stores “that have a passion for their product and care about their customers.” Chao has worked with D.C. sewing schools to learn more about tailoring and said his main goal is to empower independent tailors.
“I have a great appreciation of the craft,” he said. “I want to generate value to people for what tailors do. I feel tailors don’t get paid enough for the hard work they do. There should always be a spot for their craftsmanship.”
The tailor network, Chao said, is the strongest aspect of his company, with each tailor having a certain specialty. Some work best on suits, some on women’s clothing, others specialize in certain types of tailoring. Each garment is sent to a tailor who fits the task best.
“The people who care about fit want a way to do things easier,” he said. “When people buy stuff that doesn’t fit just right, it sits in the closet in a pile. We really want to make good-fitting clothes available to everyone.”
Good Friday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…
Spend the first Sunday of March tasting a great wine selection at Arrowine’s Super Sunday Tasting!
Workers lowered signage today (Friday) from the now-former Giant supermarket in the Lyon Village Shopping Center. Several passersby watched with interest as the team unscrewed the letters G-I-A-N-T from the…
New properties just listed in Arlington include a 3 BD/3 BA home with an expanded kitchen, fireplace and two lower levels.
March General Membership Meeting
NAACP Arlington Branch is celebrating Women’s History Month with a virtual public safety and Virginia legislative update. Our speakers are Commonwealth’s Attorney Parisa Dehghani-Tafti and Delegate Adele McClure.
Virginia House of Delegates, 2nd District in Arlington
Early Years Preschool is a small non-profit preschool and parents day out program that has served local families since 1992. Early Years Preschool is located in the Cherrydale neighborhood at 3701 Lorcom Lane.
Early Years Preschool offers part-time programs for young children between 12 months – 5 years old. Early Years also offers a 6 week summer program! The school day is 9:30-2:30, with the option of morning extended day offered at 9am. Families have the flexibility of registering for 1-3 days/week in their parent’s day out program (12 months- 2 year olds) and 2-5 days/week for their preschool program (3-5 year olds).
Early Years’ teachers provide a nurturing environment that promotes the development of a child’s emotional, social, cognitive, and physical skills. Creative and stimulating theme-based activities allow each child to develop and learn at his or her own pace through exploration and play.
Learn more about Early Years Preschool by contacting the admissions team at [email protected] or by visiting their website at http://www.earlyyearspreschool.org
Dedicated to the notion that fans of the Smiths and Morrissey want to hear some of the greatest music ever written in a true live concert setting, Caligula Blushed delivers an authentic rendition of Smiths/Morrissey songs, with each performance based