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Ask Adam: What is Snow’s Effect on a Real Estate Listing?

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This regularly-scheduled sponsored Q&A column is written by Adam Gallegos, Arlington-based real estate broker, voted one of Arlington Magazine’s Best Realtors of 2013 & 2014. Please submit your questions via email.

Q. Maybe I’m worrying too much, but we recently put our home on the market and I am afraid that the snow is slowing down interest. The online listing already shows that it has been on the market for over two weeks, but a few of those days were awful out. 

A. Let’s look at the bright side first: If someone has a day off of work because of snow, they are more likely to spend time on the computer looking for listings they would like to see.

The downside is that most homebuyers do not want to be driving around looking at homes when the weather is bad. I usually take inclement weather predictions into consideration when choosing which day to go live with a new listing.

Once you go live, you could place the home in temporary off status. In my opinion, the benefit of saving days-on-market is outweighed by the possibility of buyers not finding your home online during those days. I think it is better to ride out the bad weather. Most of the snow days around here only last for a day or two, so they won’t drastically affect your days-on-market.

If you are planning an open house I would pay attention to the weather report. It is worth delaying your open house by a week if it provides the potential for better weather.

Tip: put up a sign asking visitors to remove their shoes when showing your home and/or provide shoe covers. You don’t want people tracking snow or salty water through your house.

Please keep the questions coming. You can send them to [email protected]

The views and opinions expressed in the column are those of the author and do not necessarily reflect the views of ARLnow.com.

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