In precisely two months, Artisphere will end its five-year run, but it appears to be going out with a bang.
According to Artisphere Director of Marketing and Communications Barry Halvorson, most of Artisphere’s shows this spring have sold out. But then, he said, that’s not altogether a new phenomenon for the almost-five-year-old arts center.
“Over the last three years or so, we have really been hitting our stride,” Halvorson said. “We’re on track to come ahead slightly of last year. We’ve been performing to an average of 75 percent capacity. That’s above industry average.”
Despite the fact that Artisphere has consistently lost money every year of existence, Halvorson it’s been by all accounts a successful arts venture. He challenges the notion that the Artisphere is a $2.2-million-a-year sunk investment.
“You wouldn’t refer to the Kennedy Center as the ‘money-losing Kennedy Center’ when in fact it is the money-losing Kennedy Center,” Halvorson said. “Every arts organization in town is a money-losing venture… It’s almost a minor miracle that we’ve been able to really run it as well as we’ve been running it.”
Acting Artisphere Director Josh Stoltzfus said the venue has been able to achieve that by targeting international musicians and artists, catering to the D.C. area’s global diversity of heritage.
“In a lot of ways, international music has had a very strong track record in this market,” he said. “The larger Metro area, we have people from all over the world that live and work in this area, people either from all those countries or who were stationed there. We’re trying to reflect the community we serve.”
Artisphere has hosted acts like a controversial Ugandan play, Yiddish punk music, an eight-hour endurance performance and more than 100 belly-dancers. Its 62,000-square-foot space has caused sky-high utilities bills, but the unique venue has allowed performance-goers to see art installations before taking in the eclectic, international performers.
“We’ve really tried to become sort of the go-to presenter of international music in this market,” Halvorson said. “We’ve been largely successful in doing that.”
In the final two months, the venue’s remaining staff is not planning a big grand finale, but rather they will continue to put on shows most weeks; Halvorson said May will one of the busiest months they’ve ever had. Next Saturday, they will be screening a “live documentary” called the Measure of All Things in the Dome Theatre.
That documentary will be cued up and narrated on stage by its Academy Award-Nominated Director Sam Green, and will be accompanied by a live band. The documentary will focus on the lives of people in the Guinness Book of World Records, like the world’s tallest man and the world’s longest hair.
“That’s a great example of programs that is sort of representative of what Artisphere presents,” Halvorson said. “It’s difficult to describe and boil down, but that’s what we’re doing.”
Linda Hesh, the artist who installed a piece of art when Artisphere opened, called “Art Every Day” will return for another installation this spring that will take pieces of art tied to the venue and spread them across the community. After that, the doors will lock and the county will decide what comes next for the space.
“While it’s true that they physical building is closing,” Stoltzfus said, “the ideas that Artisphere has put forth in the community will last for the years to come.”
File photo courtesy Artisphere
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