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High-Profile Local Real Estate Firms Merge to Create Top-Volume Optimé Realty

by Buzz McClain — January 14, 2016 at 6:00 am 0

Optime Realty Team

Optimé Realty
1600 Wilson Blvd, Ste. 101
Arlington, VA 22209
Tel: 703-459-9863

It didn’t take long after the merger of two high-profile Realty firms into one powerhouse brokerage to become a dominating force in regional — particularly Arlington — real estate.

Last year Rosslyn-based Optimé Realty sold more volume in Northern Virginia — more than $220 million — than any other realty team combined, says Dan Lesniak, founder of Orange Line Living. That accounts for 369 homes bought and sold in the market with the Keri Shull Team, headed by prominent realtor Shull.

About two-thirds of those transactions were in Arlington, he says.

The success of the firm, Lesniak says, stems from strength of the experience of the dual leadership of “combined teams that were young and growing, and we added to that.”

Optimé Realty, he says, optimizes on the proven systems and entrepreneurial ideas that he and Shull shared. The success stories — of which there are many — are the result of “a combination of innovative marketing, great people and hard work.”

Says Shull, “Our team does an excellent job of anticipating the needs of both buyers and sellers and thinking way outside the box to solve their problems, often before they even experience them.”

Innovations in marketing also can’t be overlooked, particularly the risk reversal program that assures home buyers that their existing home will be sold. New construction of more spacious, feature-rich homes replacing existing older dwellings also account for many of Optimé’s sales, for homeowners and construction firms. “We span the whole range, really,” Lesniak says.

Opitmé also works to find properties in advance of their market placement so clients have an inside track when it comes to beating the listing.

The two firms have a combined staff of 36, with three new hires in the last month. At the forefront of the brokerage are two standouts, Amy Harasz, the 2015 top sales person, and Elizabeth Rea Landeros, the top-listing agent last year.

They and the other representatives of the company have mastered the quirks and trademarks of Arlington real estate. For buyers, Lesniak says, “things can be more challenging because the inventory is pretty low. But it helps to be educated on different neighborhoods, be specific on what you want and make sure you have your paperwork into the leader and are pre-approved.”

This is key, he says, because in Arlington’s fast-paced market, “things do come up with competing buyers, so you want to be able to close quickly so there are no surprises.”

As for sellers, Arlington is famous as a “sellers’ market” where the buyers have to do the cutthroat dirty work to outbid the other party. Still, Lesniak says, “sellers need to get the house in its best shape and properly stage. We’ve seen similar homes go on the market at the same time, and the one that gets sold or gets the best price is the one with the best presentation.”

The preceding was a sponsored local business profile written by Buzz McClain for ARLnow.com.

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