For the 30-day period ending March 24, LNN’s four sites — ARLnow.com, Reston Now, Hill Now and Borderstan — were visited by 435,000 unique visitors, according to Google Analytics. The sites collectively served 1.75 million page views during that time.
That’s a new record for LNN, which last year re-launched Borderstan, a D.C. neighborhood blog founded in 2008 and acquired from its original founders, while at the same time selling its Bethesda Now website to Bethesda Magazine. The record readership was driven by local stories — unlike past readership records, this time there was no spike in traffic from a story that received national attention.
LNN’s first community news site, ARLnow.com, was launched in January 2010. LNN only publishes online and has no print publications.
With offices in Arlington and D.C., LNN seeks to serve and improve our communities by keeping readers informed about local news that’s relevant to their lives — and by providing local businesses with effective and affordable online marketing options.