Lilly Pulitzer signature store The Pink Palm has opened its new store in Clarendon.
The store, at 2871 Clarendon Blvd, is the company’s fifth. It opened two weeks ago, after moving to Clarendon from their now-closed McLean location. The store is located in the former Knightsbridge Trading Co. space.
“We are so excited to be in Arlington because it is in the middle of where our prime demographic is,” said Pink Palm owner Lizanne Jeveret.
The privately-owned Lily Pulitzer store carries clothes, accessories and gifts. As a signature store, non-apparel brands such as Jack Rogers and Kendra Scott are also sold.
Customers can earn points for every purchase they make with the customer loyalty program. For every $500 spent, a $20 in store credit will be rewarded.
“We focus on getting to know our customers and we have a very specific interaction with our customers,” said Jeveret.
Aside from dropping by the store, customers can also order products online. Other Pink Palm locations include Alexandria, Bethesda, Richmond and Charlottesville.