Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.
Grant Leonard’s path to his own firm began after his boss fired him from a marketing associate job at a defense contractor.
Poor performance wasn’t his problem. Rather, ATA president Scott Berg thought Leonard had the talent to run his own business.
In 2015, his former boss and current mentor helped Leonard start The Grant Leonard Group, an Arlington-based startup that provides social media and marketing support to businesses in the D.C. area.
After joining his mentor at several business meetings with entrepreneurs and investors, Leonard realized startups were in need of an affordable way to maintain their social media presence.
“We saw these two pretty familiar and consistent concerns about social media,” Leonard said. “There were a lot of startups that wanted to do social media, but they didn’t have the time or resources to do it themselves. You think of a startup founder, he’s busy building his business. He’s working 80-100 hours a week and the last thing on his mind usually is what he’s posting on Facebook.”
The other issue he found was that the price it would take for a startup to have a full-time social media presence would be difficult to include in the budget.
“These folks that wanted to do it, but couldn’t do it themselves, didn’t have the budget or the need to hire a full-time employee or an established marketing agency, where it can run a company in overhead anywhere from $3-5,000 a month and up from there,” he said. “So we said, ‘OK, there’s a need for a social media startup for startups.'”
The Grant Leonard Group charges a standard fee of $995 per month, providing customizable social media based on the needs of the each of its clients. The firm primarily focuses on Twitter, Facebook and LinkedIn. But it also can help companies with other social media platforms such as Instagram and YouTube, along with blogs and newsletters.
Leonard directly works with the businesses to develop a social media strategy, planning a month-by-month implementation strategy to ensure the effectiveness of their social media.
“At this point, an investment in the Grant Leonard Group is an investment in Grant Leonard where I’m doing 100 percent of the strategic execution, and then I execute it on a day-to-day basis,” Leonard said. “We always say, ‘If you want to go off to the Caribbean and just cut off completely from the world, rest assured that you know your social media platforms are taken care of and secure with us.'”
The Grant Leonard Group currently works with 17 businesses including MakeOffices, which provides co-working space in Clarendon to the firm.
“We’re not reinventing the social media wheel,” Leonard said. “The wheel’s there, it works. There’s no need to reinvent the wheel but what we need to reinvent and innovate is how people access that wheel, how people leverage that wheel. We’re offering a level of service that’s few and far between from what we’ve seen.”
I-395 Ramp Closure — “Beginning at 5 a.m. Friday, Dec. 1, weather permitting, the ramp from southbound I-395 to eastbound Boundary Channel Drive (Exit 9/Clark Street) and the eastbound Boundary…
Fully updated; remodeled Bas; open family room w/vaulted ceiling; 1-car garage
Good Thursday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…
A look at the smallest and largest homes sold in Arlington last month, October 2023.
Children’s Weekday Program (CWP) is a non-profit preschool rooted in a play-based philosophy. We focus on developing a love of learning and exploration, cooperation, empathy, and independence.
Our caring and experienced educators create opportunities for children 16 months to 5 years old to play, learn, and grow in a nurturing environment of child-centered and developmentally appropriate experiences.
Initially established more than 50 years ago in South Arlington, CWP continues to be a lauded program in the Northern Virginia area. We are extremely proud to have been recognized as a Best Preschool in Northern Virginia Magazine for the last 4 years.
Located now in North Arlington at 2666 Military Road, CWP offers a part-time parents day out and preschool program with options to extend care both before and after school. We offer a supportive and inclusive school community for children and parents alike and welcome all families to join our school!
The Optimist Club of Arlington is holding its 77th annual Christmas tree sale!
This year, the tree sale will be held at the Knights of Columbus (5115 Little Falls Road). The lot opens for sales on November 24th. The Optimist Club is selling small and large trees ranging from tabletop size to 10 foot tall trees! Wreaths, garland, tree stands, and White House Christmas ornaments will also be for sale.
100% of all proceeds go towards helping Arlington County youth.
For more information, please visit the Arlington Optimists website at https://optimistclubofarlingtonva.org/.
Holiday Art Show featuring artists: Peter Fitzgerald, Claire Plante, Alanna Rivera, and Suzy Scollon. At the Barcroft Community House, 800 South Buchanan St., Arlington, VA. Dec. 8 from, 2 PM to 8 PM and Dec. 9 from 10 AM to
2023 Christmas Tree Sales Begin
Saturday, December 2
Get your holiday decorating off to the right start this year! We will be selling 150 Fraser firs, freshly cut and delivered from Sparta, North Carolina.