Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.
Cybersecurity breaches cost companies billions of dollars each year, and according to research from IBM Security, the vast majority involve human error. Security training is the best way to combat such errors, but getting employees excited about cybersecurity can be a challenge.
“Like a great many businesses, Ataata was born out of a simple question,” said Michael Madon, CEO of the Arlington company. “After sitting through another series of security awareness training courses for my job, I wondered, ‘Why does security training have to be so long and boring?'”
“I realized that security awareness training doesn’t have to be miserable,” Madon added.
The name Ataata is a Maori word meaning “video” — and that’s just what the company offers. Ataata’s interactive security awareness videos are available through a data-driven online and mobile platform. The videos work with computers, smart phones and tablets, meeting employees on whatever device they use.
All industries are vulnerable to human error, but Madon said Ataata “is the antidote to human error” because it gives employees incentive to care about cybersecurity.
“Through innovative approaches to increasing employee engagement, Ataata will set the standard for awareness training and dramatically reduce risks of cyber breaches caused by human error while significantly lowering training and clean-up costs,” Madon said. “We do this through employing an interactive, gamified and data-driven training platform offering our clients an analytic engine that transforms engagement data into actionable information — replacing guess work with deep understanding.”
Madon added, “we believe to maximize engagement, the experience should be compelling, informative, participatory [and] applicable. To that end, Ataata creates and curates interactive videos to boost engagement.”
Ataata users have a 90 percent cybersecurity training completion rate versus 50 percent for traditional cybersecurity training videos, Madon said. In addition, Madon said users are three times as engaged in Ataata videos than traditional videos, with longer view times, increased interactions and more sharing.
Just six months after launching, Ataata announced in late June that it closed its series seed preferred founding round led by ARRA Capital with participation from additional investors. Moving forward, the company plans to use funds to drive ongoing creative and technology development and bring its “best-in-class” proprietary content and software to market.
And how did Ataata end up in Arlington? “Arlington chose me,” Madon said.
Madon was a founding member of Crystal City-based 1776, a global incubator and seed fund. He was looking for a space outside the District with a more cyber focus, and Arlington was an obvious choice.
The restoration of Ballston Wetlands Park is officially complete and the park is now open to the public. Arlington County officials and community members marked the occasion today (Tuesday) with a…
A Wakefield High School freshman named Jorge Chavarria Rodíguez died Thursday evening, according to several sources. The 16-year-old attended Barcroft Elementary School and Kenmore Middle School and had just started…
This regularly scheduled sponsored Q&A column is written by Eli Tucker, Arlington-based Realtor and Arlington resident. Please submit your questions to him via email for response in future columns. Video summaries of some articles can…
One day, a new bus rapid transit line could connect East Falls Church to Alexandria and Tysons Corner. But the planning effort for the bus line, Envision Route 7, needs…
The Kinhaven 5K and Family Fest is the family-friendly race of the fall. Runners, walkers, and stroller pushers hit the trail while family members enjoy the fan zone including moonbounce, face painting, music, snacks, and games.
Proceeds support outdoor education and fitness programming.
Early Bird Registration rates through September 30 at runkinhavendotcom!
Donate between 9/27 (Wed) and 9/30 (Sat) to Double Your Contribution to Nathan’s Cancer Slayers 2023, on behalf of Alex’s Lemonade Stand Foundation. Nathan’s team works in memory of Nathan Fleming, who graduated from Washington-Liberty in 2019 while undergoing chemo and radiation.
Nathan was one of a kind, a great soul, and wise beyond his years. Loving and kind, funny, smart, interesting, easy-going, a little bit goofy and always positive.
Since May 2020, Nathan’s team has raised more than $425,000 to advance innovative childhood cancer research. This year, all the funds we raise will support sarcoma research at Georgetown Lombardi Comprehensive Cancer Center.
Every dollar makes a big difference. Research to discover new drug treatments would NOT be possible without philanthropic funding. Unbelievably, childhood cancer research receives just 4% of the annual budget from the National Cancer Institute, underscoring the importance of charitable giving.
Whether you’re expecting your first baby or you just had your first baby, we want to meet YOU! All those feelings you’re having are NORMAL and it’s not just you. Please don’t isolate yourself – that’s quicksand.
Mamistad groups are