Michelle Rosenfeld

OrangeCone Is a Locally-Made Platform for Reporting Public Service Issues

Published August 29, 2016 at 12:00PM

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Daniel Martin was on a walk in Arlington when he stumbled upon an idea for a new mobile application.

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Startup Monday: Viva Green Helps Home Buyers Find Eco-Friendly Houses

By Michelle Rosenfeld

Published August 22, 2016 at 1:45PM

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

When Arlington real estate agent Kari Klaus decided to renovate her home to make it more energy efficient, she stumbled upon a problem.

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Startup Monday: Ataata Aims to Make Cybersecurity Engaging

By Michelle Rosenfeld

Published August 15, 2016 at 2:45PM

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Cybersecurity breaches cost companies billions of dollars each year, and according to research from IBM Security, the vast majority involve human error. Security training is the best way to combat such errors, but getting employees excited about cybersecurity can be a challenge.

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Arlington-Based Craavings Is Like Yelp for Rating Dishes Instead of Restaurants

By Michelle Rosenfeld

Published August 1, 2016 at 12:45PM

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Growing up in Northern Virginia, Joe Smiley rode on food trucks with his church handing out warm meals to people in the community.

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MomentSnap Helps Companies Turn Customer Feedback Into Action

By Michelle Rosenfeld

Published July 18, 2016 at 1:30PM | Updated July 24, 2016 at 7:27PM

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Kam Desai and Ashish Gambhir know first-hand how hard it can be to engage employees.

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Internship Application Frustration Leads to Rosslyn Recruiting Startup

By Michelle Rosenfeld

Published June 20, 2016 at 12:15PM

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Like many college students, Andrew DeZarn became frustrated with the process of applying for internships that would be important to launching his career. But instead of continuing to send out hundreds of resumes, DeZarn took a different approach.

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Boolean Girl Aims to Inspire Girls to Pursue Tech Careers

By Michelle Rosenfeld

Published June 13, 2016 at 3:55PM

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

“The original idea was to teach kids (including my own) to code and work with electronics by creating a website with kid-friendly programming and engineering projects,” co-founder Brian Moran said. “This was not something they were learning in elementary and middle school and I think these are critical future job skills.”

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Startup Accelerator Eastern Foundry Expanding to Rosslyn

By Michelle Rosenfeld

Published June 6, 2016 at 11:45AM

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Last week, Crystal City’s Eastern Foundry — a veteran-owned working space and accelerator for startup firms interested in working with the federal government — confirmed it will open a second location in Rosslyn, just 18 months after its inception.

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Arlington Startup Helps Residents Grow the Perfect Backyard Garden

By Michelle Rosenfeld

Published May 30, 2016 at 12:00PM

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

“In the past few years, I got my Master Gardener certification and I began helping friends and family with their gardens,” Carpenter said. “At some point, people started telling me that I should do this for a living, and at first I just chuckled at the idea, but eventually I allowed the idea to percolate and I decided there was merit to it.”

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Rosslyn Startup Provides Platform for Viral Video Fundraisers

By Michelle Rosenfeld

Published May 23, 2016 at 11:10AM

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

“I wanted to see if we could create a platform that would give any nonprofit the opportunity to reach those heights,” he said. And so Rosslyn-based Doofl was born.

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Crystal City Startup Bringing Notarization to the Mobile World

By Michelle Rosenfeld

Published May 16, 2016 at 12:25PM | Updated May 16, 2016 at 2:15PM

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Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

From school permission slips to executing wills and closing on home purchases, notarizations are part of small and large decisions in everyone’s lives. But it can’t always be easy to find a notary when and where you need one.

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New Online Shop ‘Swoon For’ Started As a Travel Blog

By Michelle Rosenfeld

Published May 9, 2016 at 2:00PM

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Inspired by a travel blog she had been writing, Leo launched a new online store called Swoon For. The store incorporates her expertise from both her time as a New York City fashion editor and as a photo editor National Geographic Society.