Author: Michelle Rosenfeld

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Churn happens when a customer decides to no longer subscribe to a product or service. The customer must then be replaced with a new one. Due to the costs of customer acquisition, high churn can kill an otherwise promising young business.

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

In the financial advisory industry, the old-school referral model is no longer cutting it. So Arlington’s Advisor Portable is bringing the industry and its clients into the 21st century.

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

When technology firms are looking for fresh talent, they often turn to recruiters to find the best and the brightest. A growing IT recruiting firm in town is taking on that challenge.

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

The Haleakala Silversword is a rare plant that grows in the hot, dry climate of a remote crater in Hawaii. The silver-fronded shrub can live up to about 90 years before sprouting an impressive flowering stalk as its final hurrah before spreading seeds across the barren landscape where the plant is found.

Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

As cyberattack techniques become less costly and more adaptable, organizations will have to up their cybersecurity game. To that end, Clarendon-based Endgame has built a team of domain experts, scientists, software engineers and designers to protect the country’s most critical assets.