“But I found that living in a city apartment without a hose at my disposal made that difficult,” he says. “It was hard to keep my baby clean.”
That’s when it dawned on him that the car washing business was ready for a disruptor, an internet-based service that would essentially deliver a car washing service the way ride-hailing apps deliver rides.
Fishman and partner Dinko Badic launched WashMyCar, LLC, last summer. Car owners schedule their washes via a superbly friction-less web-based application or an old-fashioned phone call an hour or two before they want the service.
Car washes start at $22 for an exterior hand wash.
“We spend a minimum of 50 minutes on a hand wash,” Fishman says. “But we’ll spend up to three hours if a customer orders a full slate of the services we offer.”
That includes tire shines ($8), interior cleaning ($45) and hand waxing ($32). Customers may also sign up for a subscription for scheduling the service at regular intervals.
“We describe our service as somewhere between a machine wash–which isn’t as safe as hand washing–and a full-on detailing service, but we’re far less expensive,” he said.
WashMyCar is not the usual service you get from the soap splashing teens raising money for their high school bands at the gas station. Fishman and Badic are serious about providing a quality service that earns high praise. “We have 100 percent positive customer feedback, and we want to keep it that way,” Fishman says.
Which is why they bring their own high-quality, proprietary equipment and cleansers and a better-than-average knowledge of factory-applied clear coat, base coat and primer and what works best when cleaning them.
Like Fishman when he was inspired to start WashMyCar, any Arlington residents live in dwellings that do not make outdoor hoses available for washing cars and trucks. Fishman and Badic solved that problem with what he calls “a two-bucket method” of washing.
“We use two to three gallons of water, which is very low water consumption for a car wash,” he says. “So it’s eco-friendly, which was important to us. There’s virtually no water run-off. And we don’t need a hose. It takes a little longer than if we used a hose, but it’s worth it.”
The car doesn’t have to be outdoors, even: WashMyCar can wash your car in a garage. And the vehicle owner does not need to be present at the time of the wash, unless they want interior cleaning, and even then if arrangements are made for opening the car, they don’t have to be there for that.
The preceding was a sponsored business profile written by Buzz McClain.
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