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Pentagon City Mall Looks Ahead to ‘Super Bowl Day’ Black Friday

by Chris Teale November 22, 2017 at 10:45 am 0

The day after Thanksgiving promises to be a busy one for the Fashion Centre at Pentagon City, as it throws open its doors at 7 a.m. for Black Friday.

It marks the start of the Christmas shopping period across the country, and the mall here will be open until 9:30 p.m. for shoppers looking for deals.

Todd Jerscheid, director of marketing and business development, said anticipation is building for customers and mall employees alike.

“It’s like our Super Bowl Day, if you will. It’s a big day for us,” he said. “It’s where retailers really pull out all the stops and put their best foot forward, and not only supply great sales and promotions and that sort of thing, but it’s also offering that customer experience and welcoming shoppers in during the holiday.”

Jerscheid said customers can expect a slightly slower start to the morning — fewer doorbuster shoppers — than in some other places that open early for Black Friday. But then by mid-morning, foot traffic really picks up.

“I’ve been here nine years, and we pretty much have a very good flow of traffic on Black Friday,” he said. “We are not an early-riser mall, like some malls that open really early in the morning. I would say from 11 a.m. on, the traffic becomes very heavy and then it goes on through the remainder of the evening.”

As in previous years, Jerscheid said the mall will offer its “Shopper Survivor Kit” for the first 100 people who visit Guest Services after opening. The kit has bottled water, coupons, samples and snacks, and is intended to encourage people to shop early in the day.

And the other offer, which Jerscheid said is a “pretty big hit,” is “Santa’s Grab Bag Giveaway.” If a shopper spends $150 or more between 7 and 9 a.m., they can reach into the grab bag and have a chance to win gift cards, prizes from retailers or even a free coffee at Starbucks.

That is in addition to the dozens of stores that will have sales and deals throughout Black Friday and the weekend, while the mall will have a special visitor for children of all ages.

“We can’t forget the big man in the red suit,” Jerscheid said. “He is definitely here. He arrived on November 18, and will be here for photos… Kids can also write a little letter electronically to Santa and send it up to the North Pole.”

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