Press Club

‘Super Coffee’ Business Sunniva Appears Headed to ABC’s ‘Shark Tank’

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A Crystal City-based manufacturer of so-called “super coffee” looks set to appear on the popular ABC television show “Shark Tank.”

Sunniva, founded in 2015 by brothers Jordan, Jake and Jimmy DeCicco, appears to be set to appear on the show where entrepreneurs seek the investments of four millionaires, on Sunday, February 11.

In a preview of the show, ABC says viewers can expect to hear from “a trio of brothers from Arlington, Virginia,” who, “present their all-natural super beverage.”

The three brothers auditioned for “Shark Tank” last year. In an audition video posted to YouTube, Jordan DeCicco said Sunniva is looking for a $400,000 investment from the “Sharks” in return for a 5 percent stake in the company. It’s unclear if that is the amount the brothers will actually be seeking on the show.

“As college student-athletes, we were tired,” Jake DeCicco said in the video. “We were falling asleep in class after practice. Our school stores offered the usual unhealthy coffees and energy drinks. But we refused to put that garbage into our bodies.”

The drink combines Colombian coffee, coconut oil, and a lactose-free milk protein is a low-fat, low-cal beverage that the DeCiccos said offers a longer-term energy boost compared to other products that often provide an energy spike and a crash later. Each bottle has 90mg of caffeine, which is pretty standard for an 8 oz. cup of coffee.

Jake DeCicco first started making and selling the drink from his dorm room at Philadelphia University, and then enlisted the help of his older brother Jordan, who was at business school at Georgetown University. Oldest brother Jim is the CEO, while Jake is listed as COO.

“Now, we’ve come a long way from our little brother’s dorm room, but we’re just getting started,” Jim DeCicco said in the audition video. “Sharks, as athletes, we need a coach to help us refine our business fundamentals and share our super coffee with the world.”

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