(Updated at 5:30 p.m.) Arlington’s Red Top Cab has joined the taxi booking app Riide in an effort to win customers that might otherwise be wooed by the usability of Uber and Lyft.
The app, available on Apple, Android, and Microsoft phones, seems to work similarly to Uber and Lyft ride booking apps. Passengers can see exactly how far nearby drivers are, within 10 seconds of the cab’s latest location, and are given an estimated fare for trips.
The number of Red Top drivers has gone down by one-third since 2015, according to Kyle Summers, Red Top Cab’s new president. Prior to the disruption caused by the ride booking apps, Red Top had a seemingly never-ending supply of interested drivers said Summers, who joined Red Top Cab this month after leaving Irish transportation software company iCabbi.
“Uber and Lyft, they’ve done great things for the industry,” he said. “They’ve made it so that taxicab companies have to act better. The taxicab companies did this to themselves, to be honest… For us, we need to be able to provide the right tools to get drivers to want to drive for us and for customers to want to use us.”
Both Summers and Von Pelot, the local cab company’s sales and marketing director for the past 26 years, said they hope that the new app would be an improvement over the older, dedicated Red Top app and would help them better compete with Uber and Lyft.
One area where Red Top still has a disadvantage, according to the executives, is in existing regulations that apply to cabs but not to ride hailing companies. While Uber and Lyft drivers can sign up and drive sometimes within 24 hours, Red Top Cab drivers have to sometimes wait three months to begin driving, while undergoing training, background checks and other regulatory hurdles.
The regulatory challenge is something that Summers hopes to tackle to persuade drivers to work for the company.
Riide, which started in the United Kingdom and is expanding to parts of the U.S., aims to allow users to book taxi rides from local companies without needing to change apps.
Pelot said that he believed that the app would be a great benefit for riders because of the “broader base of affiliations” that Red Top can use to fulfill customer’s needs. He used the example of an Arlington rider traveling to Manassas and being able to use the app to schedule both the trip there and back.
The company’s current Red Top Cab app will be discontinued as operations shift to Riide.
Note: An earlier version of the article stated that the number of Red Top drivers had gone down by two-thirds since 2015.
Red Top Cab’s executive misspoke during an interview when asked how many drivers they had lost since 2015. The company has lost one-third since 2015, and have retained two-thirds of their drivers, not vice-versa.
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