Press Club

Smoothie Shop in Virginia Square Closes for the Season, Leaving Future in Doubt

Pulp Juice and Smoothie Bar has temporarily closed in Virginia Square — but that closure could someday become a bit more final.

The smoothie shop neighbored Extreme Pizza in retail space below the Virginia Square Towers apartments at 3444 Fairfax Drive.

The store closed for the season last Wednesday (Oct. 31) after losing $250,000 since it opened last year, a principal agent of the franchise for Pulp Juice and Smoothie told ARLnow, adding that the smoothie shop may come back to the space in March or close permanently.

The store had cash flow issues as it struggled with brand recognition in the area, he said.

Pulp Juice and Smoothie was a five-minute walk away from competitors Tropical Smoothie Cafe and JRINK. In addition to smoothies, the Arlington location sold cold wraps, side bowls, salads and fresh juices.

The Ohio-based company’s opening in Virginia Square last March marked the first store in Virginia for the franchise. Pulp Juice and Smoothie’s website lists 30 locations — one in Pennsylvania, one in South Carolina and 28 in Ohio.

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