The nonprofit Washington Regional Alcohol Program has partnered with ride-hailing service Lyft to provide free rides home from 4 p.m. on Sunday, May 5 through 4 a.m. Monday, May 6.
WRAP announced instructions for how Lyft users can access the free rides:
During this twelve-hour period, area residents age 21 and older celebrating with alcohol may download Lyft to their phones, then enter a SoberRide code in the app’s “Promo” section to receive their no cost (up to $15) safe transportation home. WRAP’s Cinco de Mayo SoberRide promo code will be posted at 3:00 p.m. on Sunday, May 5 on www.SoberRide.com.
This year marks the fifth in a row that the organization has organized free ride-hailing for party goers during the holiday.
WRAP said in a statement last month that 897 people in the Greater Washington area used the free rides they organized during Cinco de Mayo last year.
“Over one-quarter (28%) of all U.S. traffic fatalities during Cinco de Mayo 2016 involved drunk drivers according to the National Highway Traffic Safety Administration,” Kurt Erickson, WRAP’s president, said in a statement. “Nearly one-fourth (20%) of U.S. drivers in fatal crashes during the 2016 Cinco de Mayo period had BACs of .15 or higher.”
Steve Taylor, Lyft’s D.C. general manager, said in a statement that the company was “proud” to help reduce drunk driving in the D.C. area.
“Here in the D.C. area, partnering with the Washington Regional Alcohol Program allows us to take our commitment to providing reliable, convenient, and responsible transportation a step further, particularly during times of the year when people are out celebrating and in need of a ride home,” Taylor said.
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