Arlington, VA

A new car-sharing company for quick trips or all-day rentals has quietly rolled out vehicles in Arlington and D.C.

The sedan ARLnow spotted in the Bluemont neighborhood was discreet, with a sticker reading “dash” on the driver’s side door. It is part of the “Penske Dash” car-sharing venture recently launched by Michigan automotive services company Penske Corp.

However, the service’s debut is “awkward” timing considering Car2Go has been cutting service, and General Motors, Lime and BMW have also pulled out from their car-sharing programs, as TechCrunch reported.

The former CEO of Car2Go, Paul Delong, is leading local operations for Dash, per TechCrunch.

Dash’s Chief Operating Officer Michael Montri told ARLnow today (Thursday) that the company was choosing to invest anyway because Penske’s focus on slow growth for the program, experience in automotive, and partnership with Colonial Parking would help it succeed where others had failed.

“As the automobile industry undergoes rapid change, alternative transportation models are becoming more common place, particularly in densely populated urban areas,” he said. “Mobility as a Service (MaaS) provides a hassle-free and environmentally friendly alternative to private car ownership.”

Montri added that Arlington and D.C. were “great” spots to pilot Dash because “residents of these communities have shown an interest in, and comfort with, new mobility models,” and the local governments were willing to work with companies offering new transit programs.

Penske joins French company Groupe PSA, which also launched its own car-sharing program “Free2Move” in the D.C. area in June. Groupe PSA’s program now operates around 600 vehicles in D.C. and Arlington, according to industry news site Automotive News.

Montri did not answer how many Dash cars Penske planned to roll out in the county when asked by ARLnow.

Dash works in a similar way to competitors like Free2Move and Car2go: users download an app to create an account, locate an available Volkswagen Jetta, and unlock it with the app to get behind the wheel.

Users can then “return” the cars by parking anywhere it is street legal in Arlington or D.C. However, the service’s warns people to avoid underground garages where apps can struggle for signal.

Dash credits up to $25 to fuel up the cars, but users pay the rest, along with a 45 cent charge per minute spent driving the car. The difference between Dash and its competitors, Montri said, was better vehicle upkeep and customer service.

Montri’s full statement about Dash is below.

As the automobile industry undergoes rapid change, alternative transportation models are becoming more common place, particularly in densely populated urban areas. Mobility as a Service (Maas) provides a hassle-free and environmentally friendly alternative to private car ownership. 

Penske has a legacy in transportation solutions, spanning automobiles, services and trucks. We bring our expertise to the marketplace, and alongside our partners, Penske Dash offers best-in-class quality and operational excellence.

Our entry into any market will be methodical as we grow in partnership with local communities, pursuing customer satisfaction and repeat business as primary metrics rather than number of users or vehicles. Additionally, both the A-to-B and rent-by-minute models provide added flexibility for those who may not wish to return their rental to the same starting point, or return, by a specific time.

In Washington DC, Penske Dash’s partnership with Colonial Parking gives members a guaranteed free parking solution in dense, city center areas so they can avoid struggling to find street space.

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