It’s that time of year again: the Pumpkin Spice Lattes have arrived at local Starbucks stores.
Local chain Compass beat the Seattle-based coffee giant to market this time, rolling out a fall menu featuring pumpkin- and maple-flavored pick-me-ups a few days ago. Dunkin and others started slinging the spice even earlier, part of a broader trend of fall flavors creeping into the summer season.
More from Axios:
Starbucks said it will release its Pumpkin Spice Latte and fall menu on Thursday, six days earlier than last year.
- The announcement kicks off the annual debate over whether it’s too soon for fall flavors and if pumpkin fanfare has gone too far.
- It also follows pumpkin spice’s Aug. 16 arrival at Dunkin’ and even earlier launches at Krispy Kreme, 7-Eleven and Bath & Body Works.
Between the lines: Nostalgia is one reason why the fall flavor keeps coming back earlier, Jason Fischer, an assistant professor of psychological and brain sciences at Johns Hopkins University, told Axios.
- “It brings to mind those associated memories including those flavors and aromas of the pumpkin spice stuff,” said Fischer, a perception researcher who is also a pumpkin fan.
- The summer heat is often the argument for why some say pumpkin pandemonium is too early but Fischer said it could be the opposite this year.
- “Maybe the enduring heat is a thing that just makes us imagine and crave that cooler weather and then it calls to mind pumpkin spice even earlier,” Fischer said.
So what do you think: Have companies taken the pumpkin spice creep to far? Or do you like the fall vibes starting earlier, actually?
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Discover Healing and Renewed Well-Being through Psychotherapy
Life’s challenges can sometimes feel overwhelming, leaving us with feelings of anxiety, depression, and uncertainty. That’s where psychotherapy can make a profound difference. Our dedicated team of experienced therapists is here to guide you on a journey towards emotional and mental well-being.
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Our local therapy practice is delighted to welcome Stacey Cali, Resident in Counseling, who has openings now for new clients. Stacey specializes in therapy for women, couples, teens and families. A graduate of George Mason University’s Clinical Mental Health Counseling Masters Program, Stacey is also passionate about working with people with addiction.
Stacey’s approach: “Therapy’s a powerful combination of reflection, support and action. You’ll find sessions are filled with empowerment, compassion, goal setting and a metaphorical shovel to dig deep to find the root of your difficulties and how to move past them.”
Adds Stacey, “As a therapist who works with women, teens, couples and families, I use a personalized style of counseling, tailored to you as an individual. You’re the expert in your life, I’m just here to guide you towards transformation and healing.”
Stacey grew up in the area and decided to stay here, “since it’s close to beaches, mountains, and cities.” “In my spare time you can find me doing yoga, hiking, or gardening. I also love lounging and streaming shows or movies. I enjoy trying diverse restaurants and trying new food, my favorites now are sushi & Mexican.”
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Equality Arlington Coming Out Party
Come celebrate National Coming Out Day at Equality Arlington’s Coming Out Party on Wednesday, October 11th from 7-8:30 PM at Busboys and Poets (Shirlington)! Senator Adam Ebbin is our featured speaker and we will have Arlingtonians sharing what coming out
