Clarendon’s newest lash and brow studio is hoping to open next month.
A mid-September opening is likely for Deka Lash at 1041 N. Highland Street, a company spokesperson told ARLnow. It’s moving into a space that was formerly home to Cherry Blow Dry Bar, which closed almost exactly a year ago.
Deka Lash ownership had initially hoped to start plucking in July but permitting moved slower than expected.
The studio is set to provide a number of eye-raising services including lash lifts, lash fanning, lash extensions, eyebrow sculpting, lash fanning, eyebrow threading, and eyebrow lamination.
The latter is a “hugely popular service these days since Hollywood stars started promoting it,” a company rep said back in May.
This will be the fifth Deka Lash location in Northern Virginia, including one in Fairfax’s Mosaic District. The owners chose Clarendon as the site for their next studio because of its vibrancy.
“The owners chose Clarendon because, as Arlington residents, they know what a vibrant, fun, and active part of NOVA it is,” the spokesperson wrote in an email. “You get the city experience without having to drive into DC. Clarendon has everything; bars, shops, restaurants, gyms, and now a studio of the largest international lash franchise in the world.”
There are more than 120 Deka Lash locations across the United States and Canada. A number of them are franchises, including the Clarendon studio.
This is owned by retired Army officer Charles Cox and his wife, as well as former Arlington school teacher Christina Cox. They also own the Mosaic District location which “is consistently one of the top performing studios in the entire franchise,” per the spokesperson.
“As they approached retirement from their traditional jobs, they wanted to try something completely different. Realizing they were behind on the massage, wax, and nail trend, they were excited to be among the original group of franchisees to join Entrepreneur Magazine’s Top New and Trendiest franchises in beauty,” wrote the spokesperson.
A grand opening celebration with discounted services is being planned and will be announced at a later date.
In recent months, Clarendon has had several high-profile business openings (and reopenings). Clarendon Ballroom announced its return last month; B Live moved into Whitlow’s old haunts (which is coming back, but in D.C.); a gun store opened in a former cafe space; and a medical weed dispensary will be opening in the neighborhood soon.